Facebook’s Graph Search, a collaborative effort between the social networking giant and Microsoft has been filling the headlines lately. It is no wonder all of the buzz has been generated since many supporters are touting it as the great equalizer for the seemingly omnipotent Google search. Time will tell how Facebook Graph Search lives up to the expectations.
For businesses around the globe this is a great development because it will allow them another fantastic tool for promoting their business to consumers and other businesses. Facebook users will be automatically matched to businesses and their products and services.
This move is expected to make significant changes in the way consumers find and purchase services and products. It is also expected to take a large chunk of Google’s market share for both shopping and browsing. Time will tell how effective the partnership between Facebook and Microsoft will truly become but, in the meantime, it provides businesses with yet another useful resource for their online advertising strategies.
Google has long enjoyed the number one spot among search engines with relatively little real competition but, as with most things, new technologies, tools and techniques can be a game changer for any industry and the search engine market is no exception.
Online consumer and commercial shopping is a very important part of the US and even the global economy. In the past couple of decades thousands of retailers have introduced a variety of campaigns and platforms to help their online presence. In fact , the majority of major retailers not only have strong online representations, they also have online retail outlets for consumers and other businesses to purchase products and procure services all through online transactions.
As a result of this growth in online stores and interfaces, online shopping trends have become of the utmost importance to businesses. Considering the fact that many businesses now earn a large portion of their revenue to their online sales and service, monitoring and adjusting to the ebb and flow of consumer and commercial spending habits is an essential task.
Each year researchers have released reports showing the general increase in online shopping. Thanks to current tools and technologies, business can monitor these trends in a number of ways and review and analyze data and metrics from everything from annual, quarterly, monthly, weekly, daily, hourly and even up to the minute reporting of shopping trends.
The advantage of monitoring these trends is that businesses that stay on top of changing habits can immediately make changes to their online advertising strategies, their product lines or any other aspect of their products and services to meet the demand of their customers.
Online advertising has been with us for a few decades now and it has continued to grow and involve into one of, if not the most significant factors in the advertising and marketing industry. Effective online advertising has been proven over and over again to be the medium of the future of the advertising world. Businesses from all over the globe, covering all industries and all public, private and non-profit organizations are all affected by online advertising.
The incredible influence of broadcasting online messages and general online marketing have been credited with affecting everything from political elections to cultural revolutions to raising awareness for humanitarian causes. Historical events ranging from record-breaking viewer numbers for Olympic events, online shopping records and a bevy of other society-changing online firsts are also influenced by online advertising and marketing in some way or another.
For businesses and organizations intending to be competitive in 2013 and beyond, it is imperative for them to have an effective online advertising strategy in place. Having a variety of online advertising campaigns running simultaneously may be the best way to maximize exposure and market penetration. Advertising your company’s brand online will help insure that it stays ahead of your competitors and acquires a good share of the consumer and business market.
When it comes to online advertising for businesses and organizations in all industries, a good rule of thumb to keep in mind is that if your online advertising campaigns appeal to you, they will probably also appeal to your intended audience. The catch is to also make your online marketing appeal to a wider audience the like-minded individuals to yourself.
In general, products and services that are either useful or desired by the public are heavily marketed by competing companies, bot offline and online. The way to make your business rise above the rest is to present a compelling reason for consumers and other businesses to choose your company. The best way to accomplish this is with an effective online marketing plan.
For most companies, the more common online advertising methods will work well. These include, SEO, mobile media marketing, social media marketing, email marketing, affiliate marketing and, when applicable, good organic and local search campaigns. For some companies, certain methods will work better than others depending on specific criteria based on targeted audience demographics, trends and general internet usage habits.
The best plan of action for determining which combination of online advertising methods work best for your company is to run through a trial and error process and base your online marketing efforts on the methods that yield the best (or worst) results as far as sales conversion are concerned.
If for example you find that your social media marketing campaigns do not produce enough new customers or interest from existing customers you should either modify your campaigns until they get the results you want or refocus more energy into the methods that are already generating sales.
Many businesses and individuals have chosen to exclusively use search engine giant Google’s online marketing tools and services. In many cases they do so simply because they do not know what other legitimate options are available to them. This practice can be a huge detriment to the overall marketing goals of these businesses.
Enter the Yahoo! Bing Network where by their own slogan you can “Reach 162 Million Potential Customers with the Yahoo! Bing Network.” This amazing resource, and coincedentally Google rival, is very popular among businesses that are wisely choosing to diversify their online marketing programs and strategies by using the tools and services available from both networks.
The primary benefit of including Yahoo! Bing advertising tools is that millions of potential customers do not use Google, 54 million unique searchers according to the Bing advertising site. Yahoo! Bing allows users to import their existing Google AdWords campaigns so setup has never been easier. Users can then track performance on both networks side-by-side. They can also adjust bids on their AdWords and see the changes immediately in their Yahoo! Bing Adcenter. Updated ad formatting will also help Yahoo! Bing users refine their ads to maximize their performance.
The old adage of not putting all of one’s eggs into one basket is certainly acheivable with the Yahoo! Bing Network. Users will enjoy the flexibility of using both Google and Bing advertising tools to reach more consumers and help increase their revenues. Both networks have their strengths and weaknesses but all in all they are very comparable in functionality especially now that Yahoo! Bing is gaining more and more of the search engine market share.
Your company is important to both your customers and to your staff. Your brand is a reflection of the quality and value of your products and services. Online advertising will definitely help increase your online presence if it is done effectively. Determining how you’re performing online now and assessing what you need to do to take your business to the next level should be high priorities for your company.
Your online marketing efforts will be rewarded by increase visitor traffic and the resultant increase in sales revenue. There are many things you can do to help online performance. For starters, make sure your business website is search engine optimized. Next, make sure you have an online advertising team in place to help develop a strategy and implement your various online advertising campaigns.
One you have begun your online advertising efforts, you will soon be able to refine them and shift your focus and resources as needed to increase the effectiveness of your online advertising plans so that you can truly maximize your brand’s impact on the consumer marketplace. Expect a period of trial and error to help fine tune your ad campaigns.
Online advertising is a very complex arena with a lot of differing theories, tools and practices so using a professional online advertising company will not only get your online marketing up and running quickly, it will also greatly diminish the time and resources you would expend doing it yourself and getting around the learning curve.
Social media marketing (SMM), is a very popular online advertising platform right now and for the foreseeable future. The huge explosion in popularity of social networking sites and the sheer numbers of members are a huge commodity for businesses all over the globe.
Getting social media marketing campaigns up and running is relatively simple and they can easily be incorporated into a company’s other online marketing campaigns and tools. The primary difference between having a social media marketing campaign and having an effective one are quite evident in the results of your efforts.
An effective social media marketing campaign will seamlessly integrate with and compliment your company’s primary website as well as any mobile sites or blogging sites you have. No other advertising and marketing medium currently has the same wide-spread appeal that SMM brings to the table.
One of the most rewarding aspects of social media marketing, besides the potential sales leads it creates, is the ability for businesses to directly interact and communicate with customers in real-time. This open communication makes it easier for businesses to refine their products and services to better suit their customers. It also empowers consumers to have a voice and influence what and how they conduct business with your company.
One of the primary goals of any marketing endeavor is to make memorable ads that stick on the minds of consumers long after they have heard or viewed the ad. Some memorable ads effectively utilize a song, tune or jingle. Other ads use compelling visual imagery that captures the imagination of the viewer. Either way, making a memorable ad will undoubtedlyincrease the likelyhood that consumers will visit your company website or search their favorite search engine to find out more about the product or service the memorable ad referes to so they can purchase it.
Viral videos are a great example of how memorable ads can draw a huge amount of interest to your brand. Most of these memorable ads will contain some entertainment value or thought-provoking message that will stir the consumer to want more information about the ad. Successfully implemented online advertising campaigns can really make a difference.
Some businesses use a symbol or mascot as a way to inject their brand into the minds and memories of consumers. These symbols will usually be cute and cuddly characters or noble, stern figures. Depending on the nature of the company, one typr may work better than the other. Theses methods have been used in traditional marketing mediums for ages but when it comes to incorporating them in today’s fast-pased technology driven marketplace, creating effective and memorable ads for online advertising can be both fun and challenging.
Enlisting the services of a professional online advertising company would be a smart decision for companies that are serious about their future growth and survival. An experiece online marketing company will know howe to best showcase the aspects of the companies they work with to optimize their online appeal and make sure they have memorable online marketing campaigns.
Retailers and other businesses wise enough to value their online presence are taking their Mobile Marketingmobile media marketing campaigns very seriously. The mobile device market is very hot right now and is expected to continue to be for the foreseeable future.
One of the things companies are scrambling to understand is the best and most efficient ways to reach customers with their mobile marketing strategies. Some of the more common ways mobile device users, both consumers and businesses, find companies include, but are not limited to some of the following channels:
· When using search engines
· When visiting stores (online & in person)
· When viewing online movies or videos
· When visiting social media pages like Facebook and LinkedIn
· When visiting or receiving messages from microblogs like Twitter
· When receiving SMS messages
· When receiving email messages
· When using mobile apps
· When playing games on their mobile devices
There are of course many other ways for mobile device users to reach business websites but the basic rule of thumb is to make a mobile-friendly version of your corporate website. If coded correctly, mobile devices should be automatically redirected to your mobile-friendly webpages. This saves the user having to tweak their display to see your “full-size” website which would realistically result in them going elsewhere.
Deciding to take their mobile media marketing plan to the next level may be one of the smartest advertising decisions business owners make this your. Mobile media marketing has definitely grown in conjunction with the exponential sales of mobile devices like tablets and smartphones.
These mobile devices have been very popular in the consumer marketplace and are slowly but surely proving their value and functionality in the corporate environment. While they are certainly not replacements for computers and laptops, new technological advances are making that goal more and more achievable in the near future.
This growing demand for mobile devices definitely highlights the advantages of adopting effective mobile media marketing strategies specifically designed with mobile device users in mind. Smaller screens and displays mean businesses need to make alternate web pages to accommodate them to prevent consumers from surfing elsewhere for the products and services that they need.
Choosing an experienced online advertising company to help design, launch or improve your mobile media marketing campaigns will give you jump start on your competitors that are not keeping up with marketing trends and best practices.