How Many PPC Ads Should You Put to the Test?
There are several ways to do better with Adwords but one of the most fun is ad testing. One of the biggest mistakes people make with Adwords is that they run just one ad per ad group. This is a missed chance and a sure-fire way to lose money as well as ROI by not testing ads.
For the ad group that gets 300 clicks per month, you can try and run three ads. For an ad group that gets many more, you can run 100 ads that may be just what is needed to start making some serious money. You can also judge your ads after 50 to 75 clicks. It is easy to get caught up in testing and wind up testing too much so take caution.
Testing ads increases CTR, gives you more responses from your prospects, improves ROI and makes your quality score rise. Once you decide to start running more than one ad group, you may need to ask yourself how long you plan to run the ads and for how long.
Keep in mind the fact that if you remove keywords from the group, it could affect your ad’s stats. Some ads work better with the set of keywords before changing them and some work best with a modified set. Be sure to plan ahead and not to change things until you test your results.
If you don’t have the time to concentrate on your PPC campaigns, we highly suggest you use a PPC management service so you get the most our of your budget. Professional Google Adwords qualified PPC management services have a wealth of expertise that can help improve your conversions.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
Social Media Marketing is Expected of Top Brands
The flexibility of Social Media Marketing makes it the perfect place to display the branded message.
Some of the top brands are using social media sites as part of an online marketing strategy. For example, the United Methodist Church’s main communication tools for news are now Facebook and Twitter. BestBuy is using Twitter to reply to customers and non-customers regarding technical support issues. In just a seven day period, there were 800 tweets going to BestBuy for support alone.
The top brands in the world jump on board as soon as they see that the new concept of online marketing and customer interactions within the social media networks is working very well. Sooner or later and one by one, most brand names in the world will be seen on Facebook, Twitter and MySpace. The GoDaddy domain registrar is already featuring a ‘Twitter Check’ when people register new domain names so that people can check if they can have a twitter username the same as there newly registered domain name, these types of tools within site setups show how important people are viewing Twitter as a communication tool for business.
The audiences on the social media sites are already growing fast each day, giving us a clear sign that the face of marketing is changing. People are wired to their computers and spend an awful lot of time reading online, so naturally this is the place to advertise. It is estimated that social media marketing is yet to come of age, but it is also expected to be an area that the smart marketer cannot ignore in the future.
Do you have a social media marketing plan? Contact dBase Media to get one set up today.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
Use Social Book Marking to Gain Traffic
The primary goal of most commercial websites is to establish an online presence and to produce more traffic. In order to be successful online, you must utilize a variety of methods to drive traffic to your website. It is hard to get targeted traffic but you can get quite a bit by including some social bookmarking.
With social bookmarking, you keep your bookmarks saved online instead of on your personal computer. This way others can see them and if bookmarked again, can count as a link back to your site.
Your bookmarks can be explored by others and this helps to achieve social verification by getting yourself listed on the social bookmarking sites and can send a good deal of traffic your way.
StumbleUPon and Digg are two popular social bookmarking sites that also offer free accounts. Once you or your SEO company setup the account, you would then have to promote and click on a toolbar icon so that a bookmark is created for you whenever you run across something you like.
Of course, you will be endorsing your own site, but be sure to Digg and Stumble other sites as well in order to build up some credibility. Typically commercial social bookmarks will be relevant to the business or the industry.
To have your social bookmarking campaign setup and maintained by an experienced online marketing company, contact us.
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Increase Conversions on Landing Pages
In order to do well converting leadsin your PPC Campaigns you should be very clear about what your desired conversion action is concerning your landing page. No matter if it is a sale, a down load or a form-fill, you should make this the focus of the page and do away with a lot of the other distracting aspects.
You must be sure also to keep your promises. If you promised a visitor some sort of reward or coupon for visiting your page, be prepared to deliver on that promise shortly after they’ve converted to a lead. You can send an auto-response with the information or offer or send them directly to a page with the reward information.
It’s always important to minimize visual distractions as much as possible on your landing page. You want the visitor to take the action and if he is looking around at photos or banners, he may forget why he came there in the first time. Be clear with your text and make it easy on the eyes regarding color and text size.
Finally, do not write a book. One of the biggest turn-offs concerning a landing page is too much content. Keep your information short and to the point. Use bullet points and bold text to emphasize your important points. People don’t often have a lot of time so they easier the page focus is to understand the better. Use of stock images can help highlight the pages focus too.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
Get Help With Your Mobile Search Marketing
Mobile Search Marketing has been fast growing in many countries, yet many advertisers in the USA are still hesitant to dive in. Because of this, the lack of competition in the mobile marketing search is presenting big opportunities for company’s getting a head start on the competition.
Remember when PPC advertising was new and clicks were cheap for major keywords? It’s the same type of thing going on with mobile marketing. Of course, as more and more people start realizing the potential of Mobile Marketing the competition will grow, just as it has with regular PPC advertising.
It’s pretty simple to get positioned in mobile search engines and while PPC click costs are still low it’s a great time to get started. If you’re too busy to learn about mobile marketing, contact a professional online marketing company that can get your campaign started and manage it for you. Experienced Mobile Marketers can set your campaign up very quickly and you won’t need to waste time learning about the in’s and out’s of optimizing your campaign to it’s best potential.
Professional mobile media marketers may also set up a special mobile PPC landing page for you, one that is compatible with mobile screens. They can also set you up with a ‘mobile ready’ coded and designed website. Remember, most regular sites are hard to adapt to small mobile screens, this is why simplified mobile friendly pages are setup. Most businesses keep the .com for the main site and register a .mobi domain for the mobile site, this tells users and search engines that you have a mobile compatible site too. If you’re just looking for one PPC landing page that’s mobile ready a .mobi may not be needed.
For more information on setting up your Mobile Search Marketing campaign, contact us for a consultation.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
Should You Promote Your Website or Facebook Pages?
There are now over 3 million active Facebook Pages users in the world. A growing number of these Pages belong to businesses that are trying to take advantage of Facebook’s potential.
A Facebook Page is a significant investment and for those with many fans, a significant asset. Many business owners do not know if they should focus on promoting their company on a Facebook Page or just stick to optimizing their company website, the answer in this very competitive web world is – do both!
Since businesses do not own their Facebook Pages, they are easier to think of as just a leased space in a popular social media interface.
Some worry that Facebook could go out of business or change its policies to such a degree that advertising and promoting there would no longer be beneficial. Another reason some businesses are reluctant to create an identity on Facebook is that they are not convinced that their customers would notice or respond to anything they find on a social media website. However, if you probably advertise your Facebook page on your website, in your email signatures, in your newsletters, you will indeed find a fan base grow without spending any advertising dollars in Facebook. Of course the more time and effort put into advertising will help the fan base grow faster.
All in all, a business website is a must and a very powerful tool. Of course it makes sense to try to tap into Facebook but businesses should put the majority of their efforts and time in making their website content-rich, easy to navigate and effective. In short, don’t rule out any opportunity that may help your business grow.
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Steps to Building a New PPC Campaign
For those people who wish to implement a PPC campaign, there are certain things that you must do in order to succeed.
The first thing you should do is research thoroughly research. This includes knowing your company’s products and services, optimizing your website content and finding out which keywords and key phrases will work best for you to focus on.You should also check out your competitors to what and how they are promoting their products and services. You can often learn valuable lessons on what to do and what not to do to help your business.
Next you can begin to group your content/keyword findings into themes or content blocks. This will be used as the basis of your campaign’s structure to help guide you in your keyword research.
Once the structure is in place, you can begin keyword generation. Use keyword research tools to narrow down your list of targeted words to use. Once your keywords are defined, it is time to create ad copies for them. You should run more than one ad per keyword and be sure that your content is relevant to the keywords.
The final step is developing a landing page destination. You need to select URLS for each of your ads to drive to. The display URL is what will show in your ad copy whereas the destination URL is where the ad will actually drive-normally to a sub-page. With these tips in mind, you will be well on your way to a successful PPC campaign.
It\f you feel overwhelmed or would like the assistance of an experienced expert in the online marketing field, feel free to contact the knowledgeable professionals at www.dbasemedia.com.
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New Partnership Between Yahoo and Twitter
Yahoo integrated FaceBook functionality into its sites at the end of 2009 and this week comes another announcement of a similar deal with Twitter. Yahoo will be paying Twitter for its services and this is exactly the type of partnership that will keep Twitter on top of the real-time data market.
Twitter functionality will become a part of Yahoo’s major properties ranging from Yahoo Mail to News, Sports, Finance and Search. Yahoo sees this partnership as a key part of its social strategy of working with successful brands instead of competing against them.
Yahoo is hoping that the partnership will help to get Yahoo users to begin to organize their digital interactions with the company by sharing what one does on Yahoo with other users.
Yahoo Buzz is not as popular as Yahoo had hoped so this alliance with Twitter may be just what the search engine giant needs to compete in the social micro blogging arena. Yahoo was slow coming out of the box when it came to the online social game and in addition to this deal with Twitter, Yahoo is also working on deals with MySpace and LinkedIn.
It remains to be seen how this latest partnership will affect SEO and online marketing professionals. The effects could really give companies that are already utilizing social media advertising an edge over their peers that are slow to get into the ever-growing social networking world.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
Mobile Marketing Popularity Growing Fast
Online advertising is the most popular way to advertise but mobile marketing campaigns are a new way of advertising that’s growing very fast. Many advertisers are already reporting that they get high response rates using this method. Many agree, that a mix of both online and mobile marketing are going to be more cost effective ways to advertise when compared to traditional methods offline.
Since Mobile Marketing is so new, some businesses are still on the fence about whether they want to use it, some fear that their customers will see their ads as spam, but in a way it’s not much different to email marketing. Think about it, if you have ‘opt-in’ subscribers, they want to receive your offers, they are subscribing to them.
When starting a mobile marking plan. Consider marketing by targeting your campaigns specifically, either geographically or industry based. SMS marketing is proving to be the most popular way to advertise and it’s extremely useful to reach their potential customers right away since most adults today carry their cell phones with them at all times and that about 85% of all text messages sent are actually read.
For consumers on the go, receiving SMS messages will be much like receiving emails. You’ll be able to subscribe to a newsletter via SMS on sites so you can get your offers to your phone instead of your email account. This is especially useful for people on the go.
If you’re interested in learning more about mobile marketing, contact www.dBaseMedia.com for a consultation today.
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Cracking Into the Male 18-24 Demographic
Break Media is a premier entertainment community for men and they have recently announced key findings on its research focused on helping advertisers understand men’s behavior online.
According to the research, over two-thirds of men cannot live without the internet when compared to TV, supporting the notion that the internet now rivals TV as the prime destination for content consumption, research and broadcast entertainment.
More than 500 males aged 18-24 were polled who access the internet at least once per month. Sixty-three percent of the men polled say that they also own a smartphone and one in four use their device to connect to the internet. Forty percent say that they are online for over 22 hours a week and one-third says that they cannot live without online entertainment.
The full 59% of the men also said that they notice online ads. Forty seven percent have made a purchase as a result of an online ad and 35% like ads that allow them to play some sort of a game.
The results clearly show that young men are very much engaged with the internet and that it is an important part of their everyday lives. Online advertising campaigns that wish to target this particular demographic should certainly pay attention to this important data and create ads to reach this large pool prospective consumers.
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