Cracking Into the Male 18-24 Demographic
Break Media is a premier entertainment community for men and they have recently announced key findings on its research focused on helping advertisers understand men’s behavior online.
According to the research, over two-thirds of men cannot live without the internet when compared to TV, supporting the notion that the internet now rivals TV as the prime destination for content consumption, research and broadcast entertainment.
More than 500 males aged 18-24 were polled who access the internet at least once per month. Sixty-three percent of the men polled say that they also own a smartphone and one in four use their device to connect to the internet. Forty percent say that they are online for over 22 hours a week and one-third says that they cannot live without online entertainment.
The full 59% of the men also said that they notice online ads. Forty seven percent have made a purchase as a result of an online ad and 35% like ads that allow them to play some sort of a game.
The results clearly show that young men are very much engaged with the internet and that it is an important part of their everyday lives. Online advertising campaigns that wish to target this particular demographic should certainly pay attention to this important data and create ads to reach this large pool prospective consumers.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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