ABC’s for Online Lead Generation

Posted at May 27, 2009

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Any online business wants to get a steady quota of leads over time. Doing so allows them to chart, for example, how many visitors they need to visit their sites to reach a certain sales ceiling. Naturally, they employ whatever online advertising strategy that not only gets people to visit their sites, but in the end, buy from them. So that means targeted visitors. Here’s a simple ABC to online lead generation

A – Audience. Know your target audience.

B – Benefit. Establish quickly what they’re getting out of dealing with you. Roughly, that means you need to connect with their needs and how your product or service addresses those needs, without going into exaggerated claims. Over the top phrases tend to send people away. Part of letting them know the benefits, while not wasting their time involves concise writing and embedded walkthrough and how-to videos on your sites. This way, even if they lose interest in the paragraph next to the YouTube video, they’ll press play and get the message anyway.

C- Contact. You need to make it clear how they can get to your site, buy your product or download your free eBook.

With these ABC’s, you’ll be increasing your leads in no time at all, and getting ahead in the online marketing game.

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