ABCSearch’s PPC Fraud Prevention Software
Online Advertisers use Pay Per Click (PPC) tools to obtain relevant traffic based on keyword bidding. ABSSearch is a well known PPC tool that is used by many Advertisers.
It is very easy to add campaigns and manage your listings on ABCSearch thanks to a Bulk Submission Template that they offer. You simply need to fill in your data on the Excel spreadsheet and upload it. Once it is approved, your ad is live. Approval normally is granted the same day but may depend on the size of the list and the keywords you’re planning to use.
With ABCSearch’s tool you’re also able to check on the top 3 bids for each of your keywords you have uploaded. The Max Bid feature lets you choose you max bid for each target. If you set your bids to Max Bid, your bid will adjust itself to one penny above the second position until your max has been reached, it can come in very handy if you don’t always have the time to keep monitoring the bidding.
One of the newest features of ABCSearch is its fraud prevention software called ClickShield it identifies and blocks click fraud from reaching your ads. It would be great if other PPC tools could incorporate a feature like this, advertising budgets certainly can take a hit from click fraud and it can be time consuming to try to get credits for these types of clicks.
ABCSearch also offers advertisers an auto-rebill option so that your account will always be funded. A pretty standard feature, and a good one to have. Once your balance falls below $5.00 your account will be replenished with the amount you set.
If you’re thinking of getting your business into the PPC action, talk to a search engine marketing specialist for advice.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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