About Mobile SMS Marketing
Mobile SMS marketing is the act of sending personalized marketing messages to prospective customers over their cell phones. Marketers in Asia and Europe have been using this technique for several years and it is just now beginning to catch on in the United States.
By marketing through SMS messaging, you can prompt a direct response in much the same way that is done via email marketing. Except for the fact that there are twice as many text users as there are email users and the average text message is read within 4 minutes versus 48 hours for email messages.
If you are using print media exclusively to advertise, be advised that you may be wasting your money. Not many people read newspaper ads anymore and of the few that may see your ad, it is highly unlikely that they will be interested in what you are offering.
On the other hand, with SMS marketing you have the person’s undivided attention for a few seconds while they read your ad. The response rates for SMS marketing are quite high.
Studies have shown that SMS messages are very likely to be read compared to other marketing media and that they have a higher response rate across targeted marketing campaigns.
SMS Marketing is clearly one of the most effective and affordable marketing mediums available. A few facts to support the buzz about SMS marketing include the following:
• There are an estimated 1.8 billion active text message users Advertisers were projected to spend over $1 billion in the US alone in 2008
• 50% of the world’s population is expected to have access to the Internet through a mobile device within 1 year
• Wireless marketing is poised to become the fastest growing marketing method in the world
• Over 75% of cell phone users are open to receiving opt-in text messages
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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