Ad Serving Technologies – The Benefits
Ad serving technologies allow advertisers to optimize the effectiveness and targeting of their ad campaigns. This technology allows automated ways of optimizing bid prices, the placement and targeting of ads, among other things. The methods used include showing ads to viewers whose prior browsing behavior is known, showing ads on a page that’s related to that page’s contents, and predictive methods for ad placement.
When used by an advertising network, the ads the network buys from websites are placed on sites where they work best. In doing so, the technology is used to get the most returns by running ads that rake in the highest returns for the network.
An ad server stores advertisements and showcases them to visitors of a website. There are two kinds—local and third party or remote ad servers.
Local ad servers are often run by a single publisher who serves ads to his domains. The publisher can control minute details such as ad formatting, creative adjustment, and control over content.
Third party or remote ad servers, which serve ads to various domains owned by many publishers, deliver ads from one source. This way, publishers and advertisers can track the rotation and distribution of their ads.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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