An Outlook on SEO & SEM for 2010
In order for your website to succeed online you must have a good understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). If you do your research on what surfers are looking for in relevance to what you provide you can optimize for the search engines in organic or sponsored search. For immediate traffic, many companies grab instant leads using the tried and tested pay per clicks (PPC) since they can instantly generate the tragetted traffic.
For SEM, businesses will continue to be highly focused on PPC. Many marketing professionals say it will become even more competitive in the coming year, ad budgets are expected to rise for Google Adwords and others to keep up with the ever growing competition. The search for niche keywords to get an edge on the competition over the last couple of years has been huge, but these golden keyword phrases are getting harder to keep to yourself – nifty tools such as spyfu allow almost anyone to see what keywords your bidding on and which ones are successful for you.
For Organic SEO, people are saying that content is the big focus for 2010. We advise that you make sure you’re actively involved in providing fresh and up-to-date content for your site, article writing for your blog will become a standard to continue to keep feeding the engines with relevant content and building your authority in your industry. Be sure that your keyword density is optimized so that the search engines will find your fresh content and index your site higher in the search results.
There will also be a focus on traffic in 2010. As you well know, the more traffic you have to your site, the higher the rankings you will be given by the search engines. Be sure to make use of all of the tools out there that will help you to drive traffic to your website. Including Social Media Marketing (Twitter, Facebook and others). Mobile Media Marketing is also expected to pick up dramatically in the coming years.
All in all, for 2010 expect to pay a little more for your PPC bids, a little more time researching niche keywords, and adding a stready stream of fresh content on your blog or website pages. Finally, invest a little time following the ever growing trends of Social Media & Mobile Media marketing.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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Excellent overview! I really hope you are right about SEM. Social media marketing has been explosive this past year and I believe this trend is only going to continue. With more and more apps going mobile, I can see mobile media marketing picking up as well. But most importantly, I will have to agree with you on importance of keeping up with all these trends by continuously learning all new in this new year 2010.
Thanks again for sharing and happy holidays!
Alexis, SEM manager, Toronto