Fresh content has long been one of the best ways to influence organic search results. fresh content that is frequently updated will inevitably help your website rankings. The search engines crawl the internet all of the time, making note of changes that have been made to the content of websites.
Another reason to update your site content is to keep your customer abreast of new products and services you may be offering. Businesses and people also check well-maintained websites and return to them time and time again to see new developments. Keyword and keyphrase rich content will also help contribute to your site appeal. Internet users will more easily find your site if you use relevant keywords.
You should be sure that the content you write for your site is informative, useful and easy to understand for your viewing audience. Remember, the object is not quantity, it’s quality. Nothing sends internet users running for the hills faster than boring, long-winded filler.
Remember that when people browse the internet regardless whether they are doing research, shopping or just bouncing around, their attention span is very short so if your site is not engaging and interesting, they will go elsewhere without hesitation. You typically have about 3 to 5 seconds to impact the site visitor enough that the will continue to browse your website. If your website is not aesthetically pleasing as well, they will leave it almost immediately.