Ideas abound about the best methods and techniques to use to attract more customers to your company website. Search engine optimization (SEO) and search engine marketing (SEM) are very popular and effective ways to attract potential clients to buy or use your products and services.
Among the most popular methods of online advertising currently being used, paid search, mobile media marketing, social media marketing and video marketing rank among the most widely used and effective. Natural search optimization and email marketing are also used to draw customers to business websites.
Even though online marketing is the new frontier for advertising, businesses should not abandon traditional marketing tools and platforms like print ads, TV and radio spots, bulk mail flyers and other local and regional marketing methods.
In fact, a good overall advertising strategy is to implement multiple advertising tools and to have them integrate into a multi-faceted advertising campaign. For instance, all of you print and broadcast ads should include your website and, when appropriate, your social networking pages/sites.