Banner Advertising or Text Based Ads?

Posted at September 30, 2009

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Both banner advertising and text based ads can be very effective ways to draw customers to your website. Both Banner Ads and Text Ads have there own unique benefits and it’s important for your business to make an informed decision when choosing which style of advertising to use, but how do you make the right choice?

If you have a product that appeals to people visually such as clothing, electronics or even a vacation retreats, then banner ads are the way to go. Think about it, not many people will click on a text ad when they want the latest fashion because, well frankly, they want to see it. That’s not to say text ads won’t work too, you might want to consider having both, spending a little more focus on banner or graphical ads in your PPC campaigns and on the sites you’ll advertise on.

If you have service based business such as a financial service or insurance company for example, then you text ads might be a better focus. Focus your text content carefully on the keywords a consumer might use to search for your business. Remember to draw them to click on your content with an offer or call to action.

All in all, banner ads are good for getting your logo, product and name seen. Banner ads are great if it is necessary that your product is seen by prospective customers. As the old saying goes, “a picture is worth a thousand words”. Text ads have their advantages too. Text ads are less expensive, they’re simple to create, and can include valuable targeted keyword phrases.

Keep in mind that you can always switch from banner ads to text ads and vice versa to see what works best for you. If you need some advice from a certified Google Adwords Advertiser, contact us at www.dBaseMedia.com

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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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