Being better than your competition can be a tough prospect. Not only do you need to have the best products and services, you also need to stay ahead of them in your online advertising efforts. If you value the future of your company you should definitely make sure that your online presence is established and reputable.
When you search on Google or Bing for the products and services you offer you may find it very frustrating if your link always comes after that of your competitors. Chances are that they are using some of the online techniques and skills necessary to keep their search result pages high.
Your marketing manager should understand the importance of building your brand recognition online. Even if you don’t have an advertising manager or ad department you can still benefit from online marketing. You can hire an industry professional to get you started or to improve your current SEO efforts.