Benefits of Mobile Marketing Media
It used to be that only the major players were able to reach large numbers of consumers, but now with mobile marketing media, small businesses can also reach large groups of geographically targeted customers who have opted-in to receive their offers..
Cell phone advertising is basically an untouched market, with very few people taking advantage of this technology. Consumers are open to receiving advertisements on their cell phones and with 283 million cell phone users in the U.S. alone, that is a huge market to tap into.
Mobile Media Marketing also is a great idea because most people leave their cell phones on almost all the time and about 85-90% of all text messages are read. This type of marketing also ensures that your customers are qualified due to the fact that they have opted to receive your promotion or information.
Your company information can also instantly go viral with mobile marketing since many people receiving your message may forward it along to friends and family, especially if your text includes a special savings coupon code or offers something free as an incentive.
Conventional advertising such as flyers and mailers have a redemption rate of about 1%. With mobile marketing, that rate is as high as 30%. As a great example, Dunkin Donuts text messaged coupons for 99 cent lattes to customers in Massachusetts and they increased their Boston store traffic by a whopping 21%!!
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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