Big Media Brands – Search Engine Marketing Tips

Posted at August 25, 2009

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Search traffic is vital for big media brands. So how do they spike their visibility? Here are tips on just how to do that.

Soak up the whole spectrum of keywords, and not just a narrow track. Some news organizations aim for a spectrum of words related to their niche. They use names brand news, segment news, name news, name and topic, etc. What’s the popular ‘other word’ for news for your particular audience? Don’t assume to know. It might be articles, gossip, the latest, podcast, blogs, etc. You may as well use these, too. Online marketing is about flexibility

Have your sites’ content quickly indexed. If your site takes a long time to get crawled you could be loosing out. Two ways to get this done faster is through a good RSS program and by using XML feeds. RSS tools can increase the speed at which the indexing process happens. An XML sitemap feed, assuming you add URLs to it, has the same benefits. Search engines crawl these XML feeds every single day.

Comments are good. Posting a good article is just the start. It gets social media linked and interested people leave comments. If you put the comments thread on a different url, you get more page views, and more traffic. Also, make sure your comments have an RSS feed so your audience’s comments get crawled right away. In order to accept comments on your articles be prepared to take some time out for moderation, eliminating spam comments is very important – if you find you don’t have time to read and moderate all comments that come in you might want to switch off that feature to avoid getting spam comments on the blog.

As with and search engine marketing strategy, time and dedication is important, improvement doesn’t happen overnight.

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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising