Broad Bidding
It’s very important when setting up your PPC campaigns not to make all your keywords BROAD. We understand that by making them broad you can also tap into variations of keywords, but targeting on phrase keywords within quotations.
Test your PPC campaigns, do one campaign with broad and one with exact phrases, see how both can benefit, and to take it a step further do some report research on keywords and keep adding them into your campaign.
Remember to monitor and tweak your campaigns to help increase your conversion goals.
———————————————————————————————————-
dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
