SEM

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Lead Generation Strategies

Generating sales leads and obtaining new customers has never been easier thanks to the availability of online lead generation. Businesses and organizations of all sizes can customize their online marketing strategies to capture the most qualified leads. In fact, there are many approaches a business can take when it comes to lead cultivation. You [...]

PPC, SEM, SEO
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Is Your Business Socially Successful?

Social media marketing (SMM), is a very popular online advertising platform right now and for the foreseeable future. The huge explosion in popularity of social networking sites and the sheer numbers of members are a huge commodity for businesses all over the globe.
Getting social media marketing campaigns up and running is relatively simple and [...]

PPC, SEM, SEO
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How Pinterest Can Help SEO

Pinterest is a great website for sharing ideas, stories, opinions and just about anything else you can think of. Millions of Pinterest users of all types with all kinds of backgrounds and interests use the site every day. Many businesses, especially those with products for sale, have picked up on the fact that Pinterest can [...]

PPC, SEM, SEO
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Exploring Facebook Graph Search

Facebook’s Graph Search, a collaborative effort between the social networking giant and Microsoft has been filling the headlines lately. It is no wonder all of the buzz has been generated since many supporters are touting it as the great equalizer for the seemingly omnipotent Google search. Time will tell how Facebook Graph Search lives up [...]

PPC, SEM, SEO

Monitoring Online Shopping Trends

Online consumer and commercial shopping is a very important part of the US and even the global economy. In the past couple of decades thousands of retailers have introduced a variety of campaigns and platforms to help their online presence. In fact , the majority of major retailers not only have strong online representations, they [...]

PPC, SEM, SEO
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Getting Down to Business in 2013

Online advertising has been with us for a few decades now and it has continued to grow and involve into one of, if not the most significant factors in the advertising and marketing industry. Effective online advertising has been proven over and over again to be the medium of the future of the advertising world. [...]

PPC, SEM, SEO

Choosing the Right Methods of Online Advertising

When it comes to online advertising for businesses and organizations in all industries, a good rule of thumb to keep in mind is that if your online advertising campaigns appeal to you, they will probably also appeal to your intended audience. The catch is to also make your online marketing appeal to a wider audience [...]

PPC, SEM, SEO

Advantages to Using the Yahoo! Bing Network

Many businesses and individuals have chosen to exclusively use search engine giant Google’s online marketing tools and services. In many cases they do so simply because they do not know what other legitimate options are available to them. This practice can be a huge detriment to the overall marketing goals of these businesses.
Enter the Yahoo! [...]

PPC, SEM, SEO
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Building Momentum for Your Brand

Your company is important to both your customers and to your staff. Your brand is a reflection of the quality and value of your products and services. Online advertising will definitely help increase your online presence if it is done effectively. Determining how you’re performing online now and assessing what you need to do to [...]

PPC, SEM, SEO
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Making Memorable Online Ads

One of the primary goals of any marketing endeavor is to make memorable ads that stick on the minds of consumers long after they have heard or viewed the ad. Some memorable ads effectively utilize a song, tune or jingle. Other ads use compelling visual imagery that captures the imagination of the viewer. Either way, [...]

PPC, SEM, SEO