SEM
Increase Conversions on Landing Pages
In order to do well converting leadsin your PPC Campaigns you should be very clear about what your desired conversion action is concerning your landing page. No matter if it is a sale, a down load or a form-fill, you should make this the focus of the page and do away with a lot of [...]
Compare CPC’s on different PPC Search Engines
While Google Adwords is the well known choice for Pay Per Click advertising (PPC). There are other search engines providing similar services. It would be very beneficial for anyone spending advertising dollars to do a little research on other PPC services.
There are too many to list here, but if you don’t know about these main [...]
Google Phases out Support for Internet Explorer 6
If you have a Google account you’ve probably received an email from Google talking about Microsoft Internet Explorer Version 6 (IE6).
Starting March 1, Google will no longer support IE6 on Google Docs and Google Sites services. IE users will have to upgrade to version 7 or better if they wish to use these services. [...]
Advertising & Marketing Design Trends for 2010
As the web grows each year we often see new design trends come and go and this year is no different. Whether you’re designing a website or an online advertisement it’s always a good idea to keep up-to-date with the new design trends.
This year we’re seeing a lot more sites with ‘magazine’ layouts, it’s becoming [...]
An Outlook on SEO & SEM for 2010
In order for your website to succeed online you must have a good understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). If you do your research on what surfers are looking for in relevance to what you provide you can optimize for the search engines in organic or sponsored search. For immediate [...]
Creating Calls to Action
Once you’ve set up your Pay Per Click (PPC) campaign keywords you’ll need to focus on the actual ad copy next. This is one of those most important aspects of PPC. Your goal is to have a good keyword relevant ad (for surfers to click on) that leads to a well crafted landing page with [...]
Overview of UK’s PPC Search Engine 123-Click
123-Click is a popular PPC service in the United Kingdom. Online Advertisers can sign up for free at 123-Search and bids start at just 1 penny. If you’re out-bid you can increase your bid to regain your ranking position for the particular keyword.
The site does not offer any keyword suggestion tools but you [...]
Keyword Tools for Pay-Per-Click Advertising
If you’re a webmaster then you know that you have to keep an eye on your competition regarding keyword usage. You must select the proper keywords so that your site is well indexed in the search engines, making your site easy to find by searchers looking for what your sell.
It’s always good to get [...]
Great Search Engine Marketing Tips
Search engine marketing is an effective way to promote a company’s products or services to online users. In performing search engine marketing (SEM), companies would benefit by correctly applying useful SEM tips. Some of these tips include the following:
* Synchronize the marketing strategy with the type of service or product to be promoted.
* [...]
Search Engine Strategies
Most people have heard about Search Engine Optimization (SEO) and Search Engine Marketing (SEM). While the general public may not know much about theses terms, they are very well known among internet professionals including web designers and developers, marketing organizations and of course SEO and SEM companies.
Among the many successful results from the growth of [...]
