SEO
List Your Products on Google Product Search for Free
Did you know you can list your products on Google Product Search for free? You would think this was a deal that was too good to be true but it really is true! The only major drawback to the service is the fact that free listings expire every 31 days.
Using this free service has [...]
Deciphering Web 2.0 and What it Means to Online Marketing
For several years now the websites that populate the internet have become increasingly influenced and updated to be Web 2.0. The term is basically more of a descriptor that refers to the ability for internet users to interact with websites versus just reading a static page. You could look at it like this, with the [...]
Use a Crawling Path to Get Your Retail Products Listed with Google
Companies with online stores know that overcoming the hurdle of getting products indexed and listed on Google is a daunting task. Primarily this issue arises due to the fact that online stores and shopping carts are not inherently SEO-friendly, their purpose was and still is to provide a place where consumers can buy goods from [...]
Retailers Benefit from Listing Products on Shopping Engines
Online retailers that provide products should make sure they take advantage of an often overlooked resource for promoting their products – shopping engines. These search pages are essentially geared towards helping consumers find products they are interested in buying. The big plus about these shopping engines is that they list items from all over the [...]
Retailers Can Use Coupon Codes to Market Products Online
Online businesses as well as brick & mortar establishments should be using coupon code marketing to attract consumers to their website. Everyone knows that consumers have always enjoyed getting a discount off of their purchases. So what better way to make them happy than by offering them coupons and coupon codes for patronizing your business.
The [...]
Why Use Google Sitelinks
Google Sitelinks allows you to list links to pages on your website. Sitelinks are also visible in the form of ads at the top and bottom of Google search results. You can use these customizable ads to help promote your products and services and to send consumers directly to specific landing pages. A few reasons [...]
Email Marketing can Reap Rewards
Email marketing has been going strong for a few decades for a reason – it is effective. We are far from the days of blindly shotgun blasting emails out to purchased recipient lists. That sort of activity is now frowned upon and just considered spam, arguably the worst side-effect of the growth of the internet.
While [...]
Optimizing for Google Insights
Google Insights is a beta tool that allows individuals performing searches to significantly narrow down their search results based on their desired search criteria. Examples outlines on the Google Insights page show how users can select categories, seasons, geographic distribution and properties as part of their search criteria.
Additionally, it allows you to choose date ranges [...]
Why Use Video Marketing?
Optimizing your website and landing pages with mixed media can help it flourish. Most businesses have realized that video marketing can be a great tool. It is very easy to do and it can definitely catch the attention of potential customers.
Having your video posted on your website is a good idea but posting it to [...]
Mobile Users on the Rise
Mobile web users are on the rise. The number of consumers that are purchasing web-enabled continues to grow at an amazing rate. Of these users, the vast majority are using their devices for everything from online shopping, maps & directions, sending/receiving email and social networking. Especially for mobile device users that are on-the-go.
Tapping into this [...]
