Choosing The Right Keywords
Some keywords and keyword phrases may produce much better results than others. Because of this, it’s very important to study your ROI (Return on Investment) reports and review your conversion rates.
You many find that you’re getting plenty of clicks for a competitive phrase but no conversions for it, not all keywords and phrases will bring the best conversions. Invest some time into testing which phrases convert best. If your running broad terms, be sure to also run search query reports to see what other terms are being searched on for your broad phrases.
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dBaseMedia.com | Search Engine Optimization | Lead Generation | Online Advertising
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