Coca-Cola Takes New Marketing Strategy
Coca-Cola has launched a new application to promote its Sprite band, showing that mobile marketing has become an integral part of its marketing strategy.
Susan Stribling, a marketing spokesperson for Coca-Cola recently said that smart marketers are looking at all of the different ways that they can communicate with consumers including traditional, in-store, out-of-home as well as online and mobile methods. Savvy marketers are tapping into all of the new and old resources available.
Since Sprite is focused on youth, Coca-Cola is targeting mobile audiences in particular and this is the first large-scale program of this kind that the soft drink giant has launched in the U.S.
The marketing campaign works by having consumers shake, tilt or tap their iPhone screen to create a combination rhythm and melody track that can be uploaded to the web for sharing and listening.
Users can unlock more beats by twisting off the cap off of a Sprite bottle and then texting in a keyword followed by the code under the cap. Sprite will then give the user a code that can be used to unlock even more beats.
This move by Coca-Cola shows that mobile marketing is the next biggest thing for large, mainstream companies are taking advantage of. Mobile marketing has been quite popular and common all across Asia and Europe and it slowly but surely gaining a presence in the U.S. markets.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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