Colors That Sell

Posted at November 30, 2006

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Using the right colors on your website can help you get the conversion you want, whether your webpage is trying to get lead or a sale conversion, it’s important to use psychologically effective colors to improve your web page.

The color blue suggests quality, trustworthiness, success, seriousness, calmness–the perfect choice for sales pages. Try to avoid using purple, this color connotes uncertainty and ambiguity. Also, use yellow to highlight key words and phrases. In addition, try to have as much white space as possible. This makes for a much cleaner looking, easier to read web page.

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