Compare CPC’s on different PPC Search Engines
While Google Adwords is the well known choice for Pay Per Click advertising (PPC). There are other search engines providing similar services. It would be very beneficial for anyone spending advertising dollars to do a little research on other PPC services.
There are too many to list here, but if you don’t know about these main PPC services listed below, take some time to read up on them.
Google
MSN
7Search
Mamma
Yahoo
Lycos
Go Click
Remember, when starting up several PPC campaigns with several search engines, you’ll often find that the Cost Per Click (CPC) for a certain keyword will vary in price. Why is this important? Well, if one PPC campaign can get you 0.15 per click and another has competition bringing it up to 0.50 per click, you can easily see you might get more clicks for less money on one search engine over another.
That doesn’t necessarily mean push all your advertising dollars to the cheapest CPC offerings, but it certainly is something to take note of and adjust budget spreads accordingly. Be sure to also keep an eye on your conversions too, make sure you’re tracking conversions. Don’t just stop at CPC’s. After all, conversions as what make the actual sales or leads.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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