Comparing PPC and Article Marketing
Many people wonder if PPC is the best way to promote a site or if article marketing is more effective. Both methods have been proven to be effective so it comes down to figuring out which method works best for your needs.
In order to discover which is best for you, you must take a look at the click-through rates, the cost effectiveness and the direct conversions you get.
With PPC, you are attempting to grab attention quickly by directing the user to go to a carefully crafted web page that sells your idea. This is very different from article marketing because articles require that a user reads the piece and then decides for himself if he wants to click through to a site to find out more. Article marketing is very indirect in its approach, but it is very effective.
Consumers who are in a big rush tend to take advantage of PPC because they only need to click to find out more. Those consumers who are on a mission to find out more information are those consumers who will take the time to read an article.
PPC capitalizes on the curiosity of the consumer and can be very effective. With article marketing however, you will get more quality traffic which means you may gain some long-term customers.
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SEO | Lead Generation | Online Advertising | Social Media | Mobile Marketing
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