Mobile or WAP websites as they are called are mini sites that fit the small screens of cell phones. A mobile website functions much the same way a regular website functions but its size and layout are configured to fit the small screens and often have less graphical design. For example, a typical wap site might have a company logo, some basic text information and some text links for menu options.
One of the best things about mobile websites is that you can customize your site to fit your business needs. Besides the basics of the mobile site you can also add in surveys, polls, lead generation forms, coupons and even online purchasing for products, events or services.
WAP websites are great for business and also very useful for mobile media marketing (since you can link to your mobile site within your sms text advertising).
Be sure to also include your mobile URL on your business cards too, this will allow others to know they can reach your business services when on the road and may give you a competitive edge. More and more people are using cell phones to access all types of information while they are on the move, so it’s a great idea to get in on the action while it’s hot!