Archive for August, 2006
Planning Your Page Content
It’s amazing how many site owners don’t plan there site content well, maybe they are too focused on design and layout. Here are some tips to help your site bring in more conversion:
Write your meta descriptions with the same dazzle as you do you PPC campaigns.
Have a clear ‘call to action’ for site visitors – [...]
The Hardest Directory to get into: DMOZ
As many SEO professionals and website owners know, getting a listing into the DMOZ.org directory has the advantages of link backs and possible search engine position improving; it’s a valuable link back to have for your website.
Getting into the directory is another matter, simply submitting your site to the directory does not ensure you [...]
Tracking & Counting Links
One of the most common link building campaign questions is, “Why do some links count with some engines and not with others?â€
First, for those that don’t know – you can find out how many link back counts your site has by simply going to the search engine and running this command in the search [...]
Difference between SE Submissions and SEO
Many new site owners get confused over SE Submissions (Search Engine Submissions) and SEO (Search Engine Optimization).
Search Engine Submissions refers to getting your site listed by search engines, this is an important first step for site owners. You submit your website address URL to the search engines so that the search engines can crawl [...]
Importance of Strategic Linking
A recent link study on search engine ranking illustrates the importance of a well planning inbound link strategy. Google indexing found that inbound quality links, relevance, title keyword, anchor keyword and quantity are all major factors weighted in their ranking algorythm. Although, page content with keywords in the title & body text, anchor [...]
Google to accept CPA’s
It looks like Google is testing yet another new ad revenue by accepting cost-per-action (CPA) advertising. Once considered an act of desperation to accept this form of revenue, Google is lending further credibility to this form of payment. After all, they have years worth of historical data on what may or may not [...]
Video Ads and Google’s subtle BIG announcement
It seems the online video ad unit is getting a lot of attention these days. First, it was AOL’s announced purchase of LighteningCast, a rich media ad network. It’s going to operate under the Advertising.com division. What, the TW TV reps won’t be cross selling these video ads??? Apparantly you need [...]
