Archive for November, 2006
Using the right colors on your website can help you get the conversion you want, whether your webpage is trying to get lead or a sale conversion, it’s important to use psychologically effective colors to improve your web page.
The color blue suggests quality, trustworthiness, success, seriousness, calmness–the perfect choice for sales pages. Try to [...]
The text content on your webpage is one of the most important elements of your website. You need to get a message across to the visitor that is clearly target and easy to understand. Just like an effective email newsletter, promotion or any other marketing copy, your website text needs to be concise, clear, and [...]
Business sites selling services or products on there sites should always try to make it easy for your customers to pay by offering a variety of payment options (credit card, paypal, draft check, mail in option etc). If you’re only offering one method of payment, such as Paypal only, then you’re probably losing sales.
Here are some landing page tips to make your landing page succesful:
Place your logo at the top left. Visitors expect it there so display your branding where it counts.
If the visitor came from a search engine keyword search or a PPC ad, then place the keyword terms in bold at the top of [...]
A landing page is a website page that is created for one purpose – to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.
When developing a landing page, consider that you have 8 [...]
Google has come up with another cool program for PPC advertisers called click-to-play video ads! Here’s what they say about the service:
Google AdWords now supports click-to-play video ads â€“ ads that combine the power of sound and motion with the precision of Google to provide users with a relevant and engaging advertising experience. Video ads [...]
A recent link study on search engine ranking illustrates the importance of a well planning inbound link strategy. Google indexing found that inbound quality links, relevance, title keyword, anchor keyword and quantity are all major factors weighted in their ranking algorythm. Although, page content with keywords in the title & body text, anchor keywords and [...]
Are your website forms getting spammed? One way to help reduce the amount of form spam you get is to add CAPTCHA to your forms. CAPTCHA stands for “Completely Automated Public Turing test to tell Computers and Humans Apart”.
CAPTCHA is an image verification tool used to display unique numbers or letters to the site visitor [...]
RSS stands for Really Simple Syndication. You can use RSS to broadcast announcements, articles, site news and press releases. Many blogs use RSS as well.
There are plenty of free RSS generators online. Just write up a press release and run it through the generator. That will create an RSS feed that can be submitted [...]