Archive for March, 2007
In SEO, the number one thing company’s want first is to rank #1 in Google. While this may be achieved with some series expertise seo work, it still doesn’t guarantee the #1 ranking for ant certain amount of time. What most company’s looking for seo fixes don’t realize is that, even if you’re ranked well [...]
What is Google Bowling?Â This is a term that used when your site competitor uses unethical spam techniques in search engine optimization (SEO) to try and get your website delisted or deranked by Google.
What kind of techniques are use?Â We could go on into details on techniques used by unethical competitors, we certainly don’t want [...]
An important part of ongoing SEO is to add new page content to your site. If you try to do this weekly (or as many times as you can) it is a great way to make sure that the search engine spiders will keep on visiting your website often. With Google this will result in [...]
So you’re getting loads of traffic to your website, great! But are the visitors becoming potential customers? Are they inquiring for more information on your services or buying your products?
If the answer to that is ‘no’, you’ll need to look at your website to determine why. Here are a few good Do’s and Dont’s to [...]
When it comes to PPC, bidding broad can have it’s downfalls.
Itâ€™s very important to not be too relaxed with your keywords when you set up your PPC campaigns. Every PPC campaigner has industry relevant winning keywords that bring in decent traffic, but because certain keywords have many variations of searches you have to be [...]
Have a PPC ad and a Landing Page, now what?
Number One rule for joining your PPC ad to your landing page is to make it 100% relevant. Don’t have an ad for ‘diamondÂ earrings’ and then direct it to your jewelery homepage which displays gold necklaces – your visitor will be sure to click away, [...]
PPC Geography – Did you know that you can target specific regions, cities, countries in your PPC campaigns? To get a better conversion you should consider targeting regional areas rather than globally. Why? Because many searchers will see that you recognize there area and might feel more comfortable clicking on a sponsored ad with there [...]
Click Fraud needs to be tracked.
In your Google paid search (PPC) network you should watch out for click fraud. This is when competition clicks on your ads in hopes to run your bill up and get you out of the competition. This is an unfortunate side effect of PPC and it happens with almost all [...]
LSI (Latent Semantic Indexing) is a complex algorithm where search engines browse your webpages to make sure that your website truly contain the information that a visitor is looking for. Using LSI technology the search engines look not only at what keywords are on your web page, but also for what keywords are NOT on [...]
The phrase “Search Engine” is commonly used generically to describe both crawler search engines, robots and some human based directories. There are many different types of search engines and each type can gather their listings in different ways.
Here’s a list of different types of search engines:
Crawler-Based Search Engines – robot crawls or spider [...]