Archive for April, 2007

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XHTML and CSS

XHTML+CSS is now commonly known a the latest iteration of Website design. Using these coding methods allows you to place text and image content into your webpage in unique simple formatted way that will look completely different in the browser window. Think of XML for the web designer/developers view and HTML Design for the web [...]

SEO
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Website Heat Focus

Did you know the human eye really “sees” typical webpages in a certain way. Look at this example below from eyetools.net. You’ll see the red areas are where the site visitor most focuses when visiting a tyipical landing web page. This is useful information for web designers and marketers, knowing where the eye travels [...]

SEO
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Increase PPC Conversions

Here are 5 Tips to help increase conversions on your PPC campaigns:

Tip#1 – Use a custom landing page rather than sending the click thru directly to your homepage.
Tip#2 – Track visitors and conversions on the landing page.
Tip#3 – Use customized content on your page based on the search terms used to click thru to [...]

SEO
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PPC Landing Page

What is a PPC landing page?
In the Pay Per Click (PPC) marketing terms, a PPC Landing page is a customized webpage design that visitors are directed to once they have clicked on a sponsored ad link. Sponsored ad links usually come from systems like Google Adwords, MSN AdCenter, Yahoo Marketing and [...]

SEO
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Getting Better Conversions

There are many ways to try and get better conversions within your website or PPC campaigns. One of the key things you should have for a PPC campaign to improve conversions is a custom landing page. If your PPC ads are going directly to your homepage you may loose customers, the trick is to land [...]

SEO
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Remove Distracting Links

Did you know the more links you have the more distracting it can be for the site visitor. This is especially true for ad pages/landing pages because conversions are the key factor.
Persuasion
For ad pages, like from PPC, consider removing or minimizing not important links and maximizing the conversion based link so that the focus on [...]

SEO
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Simple Pages Are Good

When designing an advertisment web page it’s important to keep the page simple and focused. With the information overload that people get on a daily basis, a simple to understand webpage can be a breath of fresh air for a site visitor. To do this, keep paragraphs short, use bullet points to show key data, [...]

SEO
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Reinforce Credibility

When designing your PPC ad landing page, it’s important not to forget to add copy for credibility, you can do this in a number of ways on the page:

Add a few testimonials.
Consider re-writing your text to include words like ‘dependable, many years experience, reliable, proven, tested etc.
Add partner logos of reputable companies.
Provide visible contact and [...]

SEO
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SEO Web Design

Website Design is an important aspect for SEO. If you have a web designer that doesn’t understand the concepts of SEO you may suffer consequences later on or need to do a possible re-design or your website.
How can I tell if my site was designed to be SEO friendly?
Here are some easy ways to see [...]

SEO
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Get Rid of Smart Tags

Microsoft’s ‘Smart Tags’ feature allows the IE browser to identify words or phrases within any web page and dynamically link them to other sites (yes, even your competitor sites). Although Microsoft says this feature is not automatically enabled in the IE Browser, the fact is, some surfers may have it enabled and not even know [...]

SEO