Archive for August, 2007

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Themed Content is Good

The SE’s (search engines) typically look for websites with good themed content rather than just the words or pictures. As many site owners already know, content is a key factor in your SEO projects since it plays a factor in your rankings.
Webpages should have content that’s related to the targeted market. Link your visitors to [...]

SEO
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Importance of the Robot File

So you have a website and it’s getting crawled by the search engines, great! But what about files you don’t want them to crawl? That’s where a robots file comes into play. Every site owner should have a robot text file, it’s a simple .txt file that you place in your root directory online with [...]

SEO
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PPC Land Page

A PPC land page is the web page your sponsored visitors click on to. For a ’sticky’ land page, remember to keep the trail to it relevant.
Search Text > Ad Text > Land Page Text. Should all be relevant for the best conversion.
Let’s say you’re a hosting service, a surfer searches on the term ‘cheap [...]

SEO
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Press Releases

If you have a website you should consider writing a relevant press release and submit it to a few online media companies.

There are several online press portals in which you may submit a press release about almost anything for free, so why not your website! It’s an important marketing step you should not ignore.

What will [...]

SEO
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Broad Bidding

It’s very important when setting up your PPC campaigns not to make all your keywords BROAD. We understand that by making them broad you can also tap into variations of keywords, but targeting on phrase keywords within quotations.
Test your PPC campaigns, do one campaign with broad and one with exact phrases, see how both [...]

SEO
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SEO

SEO (Search Engine Optimization) is a forever changing game and it’s getting more and more competitive due to the massive growth of websites and information available on the web each week. Search Engines, such as Google, use Algorithm technology to determine search results and ranking. These algorithms are constantly changing and [...]

SEO
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What is Internet Marketing

Internet marketing is a means to attract consumers to your website products or services. Keeping you advertisements simplistic and to the point will create a more readable ad. You should also consider your content carefully, be creative and use descriptive words for your product or service that bring emotion. Words such as rare, charming, unique [...]

SEO
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Google Heat Map – Adsense

Google Adsense, the tool for Google Publishers, has a really neat tool which gives people advice on the best locations to place Google Adwords on their own sites. The Google “Heat Map” displays areas on a sample page layout, with strong orange colours depicting the best performance areas and weaker orange colours poorer areas. [...]

SEO
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IBP Tool for SEO help

IBP can be a great tool for site owners wanting to keep track of a search engines algorithm updates.
Using IBP, you can keep informed of when a search engines make algorithm updates. IBP advises you what you’ll have to do to your website to improve your search engine rankings based on the new algorithm updates. [...]

SEO
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Website Load Time

The faster your webpage loads the more likely a visitor will read the content, if it takes too long, they may move on to the next site.
Although loading speed is important to your site visitor, did you know it’s also important in terms of search engine optimization (SEO)?
The loading speed of your website should be [...]

SEO