Archive for October, 2007
The recent page rank (PR) update has shown many sites across all industries and countries fall. Many that fell are sites that had high PR (PR 5,6,7,8). Google gave no official information to this recent update.
Many SEO’s say there was also a manual update of PR going on for the past one month [...]
Many site owner’s don’t realize that you do have a chance to contact Google and ask them to reconsider your page rank if they have decreased it.
If your site has been hit by the penalties of a page rank decrease, or removed from index search, simply remove the links (link trades, paid links etc) and [...]
Don’t feel alone in you recent PR drop from Google. Many other prominent websites have also been hit. Page Ranks for sites in all industries have felt the pain of PR decrease. Unfortunately Google hasn’t explained why, so knowing what to do to can be troublesome. The best bet is to read Google’s guidelines for [...]
Your website navigation needs to be user friendly AND search engine friendly.
For site visitors, you should consider showing links to important pages with eye catching text or graphics and a ‘call to action’.
At the same time, if you want a search engine to pay attention to an important page, you have to link [...]
Many SEO professionals understand the importance of link back counts, but did you know spreading your link back counts over several IP ranges is something you also should consider. When it comes to link backs, many SEO experts theorize that Google and other search engines not only look at the age of link back, itâ€™s [...]
Yahoo recently announced it’s delaying the launch of their new search platform. Despite marketers clamoring for the upgrades, it appears Yahoo doesn’t want to risk disrupting their search revenue without more product testing.
According to Yahoo, the platform will eventually include easy to use control panel, fast ad activation… within minutes, campaign [...]
If the search engine robot has to wait for a long period of time or can’t decipher the web page content or language easily then it will leave the website and move on to the next site.
One of the most common link building campaign questions is, “Why do some links count with some engines and not with others?”
First, for those that don’t know – you can find out how many link back counts your site has by simply going to the search engine and running this command in the search box: [...]
Marketing on the web is interactive in many ways, loosing site of this can cost you money in the long run. Try to remember that although your goals for clicks are important, so are your goals for conversion.
It is very important to track and test conversions. If your conversion is low, try looking [...]
Pay-per-click (PPC) is a leading marketing strategy online. You can run PPC campaigns with various search engines such as Google Adwords, Yahoo Marketing, MSN, Looksmart and others.
Paid search works very well when once you’ve fine tuned your site and estimated your cost-per-acquisition (CPA) and then your return-on-investment (ROI). If you have not fine tuned [...]