Archive for August, 2008
A Banner Ad is a graphical web advertising unit, with a typical size of 468 x 60 pixels. Without doubt, they are one of the most dominant forms of online advertising.
The 468 x 60 sized banner ads have been widely accepted, and it is quite easy for buyers to secure placements on sites and [...]
The Open Directory Project (also called ODP or DMOZ), is probably the most important internet directory to be listed in, as its listings are used by Google, and most other search engines and directories.
Here’s a quick guide to get listed on DMOZ.org
1. The first step is to [...]
The first step in learning SEO is creating is to read up on tips from other SEO experts via the web, books, and classes. Once you familarize yourself with what SEO is all about, you’ll then be ready to start learning the basic steps to get you started.
One of the first things you can do [...]
AdWords is a pay-per-click online advertising service that lets advertisers post text ads for their sites targeted for specific keywords. If a visitor click on these ads, they will be directed to the advertiser’s website.
One of the major factors to improve the search engine ranking is inbound links. Links to your website from high [...]
Successful search engine optimization or search engine marketing employs many factors. However, one of the most important factors is the use of keywords in the anchor text of the web page. They establish site weight and increase your site’s apparent importance to particular search engine queries.
It’s significant to place keyword phrases in [...]
Links pointing to your website are probably the most powerful off-page factors determining your search engine ranking. A directory or portal is a web site that contains a categorized listing of links from around the web. Submitting your website to these directories and portals is probably one of the best choices when it comes [...]
Search engines algorithms look at keywords in domain names and page names when they search for a certain keyword. Although domains and page names are important factors in determining search engine rank, they are not considered nearly as heavily as the keywords in your title tags and page content.
While choosing a keyword for your [...]
Duplicate content refers to multiple URLs with same content or identical home pages with same content.
The problem with the duplication of content is that a search engine crawling program will stop indexing all of the pages of a site because it finds too many copies of the same pages under different URLs.
Some reasons [...]
Swap or trade links refers to placing a link to another web site on your site, with the mutual understanding that the other web site will give your site a link in return.
Swapping links will increase the target audience of your site and boost your website’s popularity; therefore it will improve your search engine [...]
PageRank is a link analysis algorithm that was developed and patented by Google to rank web pages, with the purpose of measuring their relative importance in comparison with other pages.
They calculate a page’s importance from the number of votes cast for it. The type and importance of each vote is taken into account when [...]