Archive for September, 2008

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Google PPC tips for better conversion

PPC or pay per click advertising by Google (also known as AdWords) is very useful and handy tool to get leads based on your paid clicks. Here are some certain tips that you may find useful when setting up your PPC campaign with Google.
Identify the [...]

SEO
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Google PPA (Pay-Per-Action) Program

PPA is a new pricing model used by Google. Here, the advertiser pays only when the user completes some predefined specific actions on their site. These actions may be purchasing an item or signing up for the newsletter. The advertiser does not pay for impressions or clicks but for actions (signups, inquiries, purhases, votes etc)
There [...]

SEO
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Popular Online Advertising Techniques

As the World Wide Web is getting more popular, the importance of online advertising is also increasing. There are various online advertising techniques, some of which are discussed below in short.
Email Advertising: Legitimate marketing (known as “opt-in e-mail advertising” to distinguish between spam and genuine ad) by using emails.
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SEO
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Yahoo’s Content Quality Guidelines

The most important that perhaps most of us forget while creating a website is the guidelines set by the search engines. Yahoo like any other search engine has its own set of guidelines that is should be followed by any website. Depending upon whether the site has followed those guidelines, the search results may be [...]

SEO
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Google’s Webmaster Guidelines

Google Search Engine is very stringent about the quality of the websites which appear on the search results. There are a set of guidelines set by Google, known as Google’s Webmaster Guidelines, which can reward a website with high ranking if followed. Some of these guidelines include:
– Site must have clear hierarchy [...]

SEO
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Test & Modify site content to get better search results

A visually appealing website may not always be a good site. Richness and originality of web design does matter, but also, good site content gives you better results in term of search engine rankings and visibility (i.e. having higher traffic). So while designing a visably appealing site for your visitors you should also insert keywords [...]

SEO
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What are Google Supplemental Results

The Google search engine will give better results if you have more links (internal links and links to other websites). This is because Google determines the popularity of the website on the basis of the number of other sites linked to a given web site. Google ranks several web pages from 0 to10. This is [...]

SEO
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SERPs are “Search Engine Result Pages”

The listing of different web pages which are returned by the search engines like Google or Yahoo in response to a given keyword query are known as a SERP (Search Engine Result Page). The results which are returned normally have different web pages with titles, or a link to a page or may also display [...]

SEO
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What are Meta Data / Meta Tags

Meta data / Meta tag has nothing to do with the Meta physical elements. It is something technical! Meta data is the information about the data. Meta data and Meta tags are HTML or XHTML elements and are used to describe a data or keywords. Meta data and Meta tags are place in the [...]

SEO
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Latent Semantic Indexing (LSI).

Latent Semantic Indexing (LSI) is a natural language processing technique which analyzes the relationship between a given set of documents and the containing terms. This process uses the term-document matrix which is used to describe the occurrence of a set of terms in a given document.
A little more mathematically, the term-document matrix is a sparse [...]

SEO