Archive for May, 2009
Online advertising involves constantly reviewing what works, both for you and for your competition. If you and your competitors are in the same niche, and article marketing is part of both your repertoire, you need to get an edge. Make a comparative chart of all the online marketing strategies you and, as far as you [...]
With everyone feeling the pinch these days, companies are looking for ways to cut corners. One avenue for cost-reduction is to lead more efficient online advertising campaigns. Optimizing your advertising can still yield good results despite reduced expenditures for it. Here are some tips to help you save money on online marketing.
If your company [...]
Any online business wants to get a steady quota of leads over time. Doing so allows them to chart, for example, how many visitors they need to visit their sites to reach a certain sales ceiling. Naturally, they employ whatever online advertising strategy that not only gets people to visit their sites, but in the [...]
Handling your Pay Per Click (PPC) campaign in-house is certainly an option open to you, but only when you’ve clearly concluded that doing so not only saves you money, but brings back measurable returns outweighing the costs in time, money and manpower. Otherwise, it’s usually better to outsource them. Launching a good PPC campaign involves [...]
If you want to get more people to see your website, you’re going to have to do some pretty smart online marketing. Here are three ways that work.
Buy contextual ads. When you correctly bid for the keywords in the major search engines, your text box or line ad appears in the search results page [...]
Cell phone marketing is the new online advertising fad. Since every cellular phone these days can surf the web, online marketing has taken a shift that wants to find ways to exploit this.
After all, many sites have now two versions—one optimized for the normal web users, and one optimized for viewing in the smaller [...]
These days, for companies with aggressive online marketing campaigns, it’s not enough to have their companies appear on the top of the first page of Google search results. They also want to raise the Google maps rank position.
It’s important to improve local business by sustaining a presence in your community or neighborhood. This is [...]
Websites have to be customized to suit the short attention span of online users. We usually scan a page and our eyes jump from catchy title to enticing picture to annoying banner ad.
If a page doesn’t suit our info search or whim, we close that window or tab and move on. That means the [...]
The recent and widespread economic slump is affecting marketing departments and advertising budgets everywhere. With most companies cutting down on costs, promoting their products and services has taken a route not thoroughly used before: online marketing. In years past, advertising budgets went to print, radio, and television spots. Now, a much wider media source is [...]
When people get to your site, either from search engine results or from friendly referrals, they want everything flat out and obvious. You have to take advantage of the moment when people have that clear motive: tell me something I need right now. Online marketing is all about bridging the gap between effective, short, crisp, [...]