Archive for June, 2009
To come up with an effective online marketing strategy, one that gains exposure, rakes in targeted traffic, elicits responses from your target audience, and contributes to sales, you need to implement a plan with the following in mind: a good product, a website attuned to your audience’s needs, and an effective marketing strategy. When you [...]
Newer SEO Developments
With many companies using Twitter to manage their communications, various tools have sprung up claiming to be the best enterprise management app for Twitter. Here are some Twitter apps businesses can effectively use.
Cotweet allows you to handle multiple accounts, schedule tweets, and post to many accounts. You can even assign a specific tweet to [...]
The current economic slump has forced companies to seriously consider online advertising. Although the web is a cheaper medium, any company pursuing online marketing should have a clear plan. Here are some tips.
Know your target audience. Choose an approach that suits your goals; find an agency that can meet them. The agency must be [...]
Getting the exposure you want and the traffic you need have always been worries of the online marketer. Here are tips to get ahead in online advertising.
The medium affects the message. Choose the format/s that fit your goals—banners, contextual ads, E-zine advertising, etc. After that, select the vendor that yields the most results for [...]
Search engine optimization (SEO) increases your site’s chances of appearing near the top of search page results. The earlier search results list your site, the more people will click on it, resulting in more visitors.
Hiring an irresponsible SEO firm can damage both your company’s site and reputation. Overly aggressive marketing efforts and manipulation of [...]
When a prospect visits your website, he should be ready to buy immediately and your online presence can make or break the deal. Here are five tips to ensure your online visitors make the most of what you have to offer.
Tell your visitors what’s in it for them. If you don’t, they just left your [...]
Search engine marketing is an effective way to promote a company’s products or services to online users. In performing search engine marketing (SEM), companies would benefit by correctly applying useful SEM tips. Some of these tips include the following:
* Synchronize the marketing strategy with the type of service or product to be promoted.
Ad serving technologies allow advertisers to optimize the effectiveness and targeting of their ad campaigns. This technology allows automated ways of optimizing bid prices, the placement and targeting of ads, among other things. The methods used include showing ads to viewers whose prior browsing behavior is known, showing ads on a page that’s related to [...]
According to a recent study, consumer responses to online ads follow a curious trend. Marketing Charts’ May 12, 2009 edition ran an intriguing item. The news article had been based on a study by Forrester Research for iProspect. The study covered the link between online user behavior on one hand, and online ads and search [...]