Archive for June, 2009
Interactive Marketing – Empowering Customers
The Internet has changed the marketing landscape. Marketing online now has an aspect called ‘interactive marketing’—an on-going conversation between the company and the consumer. The customer will tell you something, and interactive marketing is your skill in responding to the customer in ways that show that you remember what the customer said before. The best [...]
Online Video Advertising Results
The various video formats online are causing companies to spend more for the production costs of their online video ads. Another problem they face is how to tell which among the varied approaches are more effective.
There are 15-second ads wedged inside episodes of TV shows viewable online. There are pre-roll clips preceding videos. There [...]
Adding Guestbooks and Forums to Boost Customer Participation
Getting responses from your customers is a way of letting them know you’re available to them. In that way, they are also potential new or repeat customers. Before the advent of online marketing, this was done through the laborious, costly, and lengthy methods of phone calls, personal visits, and snail mail. Online advertising is primarily [...]
Tips to Help You Easily Master SEO Lingo
Online marketing is largely about people easily finding your website through search engines. Potential customers type in keywords on search engine fields, and the search engine pulls out a list of websites that carry keywords related to the search keywords punched in. This means that a good knowledge of how search engine optimization (SEO) works [...]
Tactics Used by Contestants in the SEO World Championship
The Search Engine Optimization Championships are not for the weak. If you take part, be prepared to lose sleep. Some online marketing participants make it to the number one slot and keep it there for two days till the deadline, only to slide down in ranking some fifteen minutes before cut off. This means the [...]
Reasons to Bookmark on Delicious.com
It’s always good to have bookmarks on your browser. You’ve probably found some good sites you’d like to remember. Did you also know you can bookmark sites online and share them? For businesses, online marketing methods have taken social media marketing (like bookmarking) to new heights. If you’ve been using some social networking sites, you’ll already know that Delicious.com is one of the best for sharing and bookmarking sites. For those of you that are not yet hooked, here are some reasons why you should be social bookmarking your site pages on Delicious.com
Social Media Marketing Helps Optimization
The goal of online marketing through search engine optimization was always to increase traffic to a site through focusing on keywords. On-site SEO strategies like interlinking, Meta Tag placement, new content and keyword density along with off-site strategies for reciprical or one-way links aim to drive targeted traffic back to a site by helping improve [...]
How to Use Website Visitor Data to Improve Sales
If you are in charge of online advertising for your company, you should already be working on better ways to promote your services and products to your customers. If you maintain your company website, you should implement a method to get more information about your website visitors so you can find out how to reach [...]
Using Events to Market Your Products or Services
Whether it is online marketing or offline marketing, the first thing to do is to embed the company name and website in the customer’s heart. Brand marketing is a key element to any advertising campaign. Even though many companies spend a great deal of money in their marketing, some in the millions of dollars, smart [...]
Marketing Outside of the Box, Alternate Ways to Promote Your Business
Online marketers can at times find themselves in a creative rut, reusing old methods over and over again without much result. This approach confines them to continue using the same online marketing techniques. There is, however, always an opportunity to try new ways to promote and market yourself and your clients. Some factors that all [...]
