Archive for July, 2009

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7 Tips for Online Marketing Success

Marketing a product can take a lot of work, commitment and know-how. Especially if it’s a product that has lots of competition. Below are a few online marketing tips that should assist you in getting your product seen:
1. You should be sure that your website has a consistent quality and theme. Do not lose your [...]

SEO
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Channel Marketing in a Recession

In these tight economic times, budgets are slimming down and stress is heating up. A business should have some strong marketing techniques in order to survive in today’s economy. Your #1 focus should be on your sales team and any channel partners you might have established. Keep your sales force on top of new products [...]

PPC, SEO
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Yahoo! Search Marketing Techniques for Beginners

If you’re a beginner in the online search marketing arena, there a 4 basic techniques that might help you when you set up your Yahoo! Search Marketing campaign.
1: You will have to deposit some money into your account if you’re opening a new account. This money will pay for your first click charges and [...]

SEO
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Marketing Hard to Pronounce Words

Psychological Science recently published a study that says if a word is hard to pronounce, people will assume that whatever the word represents, is risky.
The subjects of the study viewed two made-up names for food additives and had to make the decision which additive was the most dangerous. The same thing was asked with [...]

SEO
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The Flow of Social Media Marketing

It is impossible to ignore the benefit from having a firm grasp of social media marketing (SMM). There are clear competitive advantages for both individuals and businesses to have a better understanding of the social web.
Much of social technology and media engagement is focused on listening-not something that many people are good at. When [...]

SEO
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Think ‘Viral’ with your Social Media Marketing Strategy

As far as getting more buzz and traffic goes for your site, you’re probably no stranger to social networking and Social Media Marketing (SMM). However, to have the most success in your SMM strategy you really need to think ‘viral’.
Make sure your SMM strategy includes the following key factors for viral success:
* Don’t just become [...]

SEO
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Avoid Duplicate Content on Advertising Pages

If you have some duplicant content on your web pages, your page ranking may go down and some of your site pages may get lower listing results than others. It’s not a wise idea to have large amounts of repeated text content on your internal pages.
Search engines are not the only ones not happy [...]

SEO
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Watch Your Online Marketing Competition

It’s important to watch your competition online marketing and advertising trends to see how your business measures up. Watching page ranks, traffic patterns and advertising dollars of your competitors is key to understanding if you’re in the lead or if your marketing strategy needs improvement.
For time management alone, using online tools to help you collect [...]

SEO
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Pros & Cons of Google Analytics

If you’re considering using Google Analytics, you’ll want to see our Pros and Cons list below.
The Pros:
- Ease of Use
- The price (it’s FREE).
- Integration to AdWords to viw cost per clicks and click data
- Track Multiple sites
- It will track all the sites that you own.
- Very useful reporting tool
- Sitewide page view [...]

SEO
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Successful Viral Marketing Campaigns

Successful viral marketing campaigns simply spread the word across various networks. Below are a couple of good examples of viral marketing:
Hotmail. The early spread-success of Hotmail owes to the invite signature line attached to every mail sent from users. Thus the email link invite. Pretty standard these days.
Youtube. It’s more of a service through [...]

SEO