Archive for July, 2009
Selecting Ad Formats – Some Tips That Work
How do you decide which ad formats would work for your online marketing campaigns? This will sound odd but what often influences our decisions may not be the same things that are a client’s interests. Convenience, familiarity and availability are often the most important factors behind an effective ad campaign.
A recent report on the value [...]
Tips on Writing a Good Marketing Plan
The fast-changing business world can make current knowledge obsolete within months. An effective online marketing plan for your small business will have to be played by ear, and articulated through trial and error. However, it should not be left to chance. Here are some tips to help you make a winning marketing plan.
Know your [...]
Resubmit Your Linkbaits for More Traffic
An effective online marketing strategy involves resubmitting your linkbaits to the social community you’re aiming for. This gives your linkbaits another chance at exposure. Linkbaits are contents, webpages, or tools designed to draw in links and therefore traffic from other sites, and from social media sites such as Reddit or Digg. Here are some useful [...]
Cross-Channel Advertising
Building up brand presence on a single media platform, say television, has been done for years. Same with radio, outdoor signs, and online media. The ROI on single platform exposures have traditionally been easier to measure. But brand exposure today is now a mix of several platforms.
‘Cross-Channel Advertising‘ strategies may include: email, web, mobile, [...]
Interact using Social Media Marketing
Social media can be a productive channel for online marketing. Instead of going after mere exposure, your overall social media marketing plan should also include 3 important strategies to interact with your target audience:
1. Study the community. You can hold surveys and analyze the results, but there’s information you won’t get from questions. Instead, [...]
Future Trends in Online Search
Speculating on where online search is headed is a favorite pastime of web panels, online marketers and SEO experts. The keen interest has something to do with the massive data Google, Facebook, and Twitter are amassing. It has something to do with the face that these companies and customers can upload both sales pitches and [...]
How does Hunch work?
Designed to gather massive amounts of information and organize it to help your decision making, Hunch offers you custom decision results. The results you get will not necessarily be the ones offered to anyone else. The more users use Hunch, the more its algorithm is trained and the more it learns. Over time and with [...]
Getting Bing’s Attention – Bing SEO Tips
Microsoft’s entry into the search engine scene, Bing, is making online advertising professionals scramble to determine how to get their sites on Bing’s search engine results page (SERP), which is how they’ve always been about Google. They pick up on trends and search engine behavior fast. So even though Bing is young, they’ve already found [...]
The Google Page Rank Myth
Contrary to popular belief, just because a website has a high page rank doesn’t mean it will turn up on the top of search engine results pages. That’s one Google myth that’s been propagated on and on over the net. People also believe that to increase traffic to your site, you need to get sites [...]
SEO for Bing – Slowly Changing the Landscape
Bing, Microsoft’s search engine, is an attempt to steal from Google some search engine ad revenue. Despite initial sour reviews about Bings’ alleged lackluster performance, Bing is slowly starting to affect how webmasters and search engine optimization (SEO) experts update their websites.
The Bing-Google comparison stretches from the search engine results page (SERP) layout to [...]
