Archive for July, 2009
Google Wave May Affect Online Marketing
Even though it is yet to be released publicly, Google Wave, the new real-time collaborative tool from Google, seems very promising. But it remains to be seen how it will affect online marketing.
From the demo videos available, the Wave, among other things, combines instant messaging and email, although with a twist. As you type [...]
Email Marketing – It’s Not Just About Email
If you were to mention email marketing to any online advertiser, they will probably think of compiling opt-in email lists and periodically sending opt-in newsletters. But these are just the commonly seen features of email marketing. A solid email marketing campaign should have a strategy that takes into consideration several other components too.
Replying individually [...]
How Free Content Can Boost Your Site
Any website interested in gaining a share of its target audience, should have original content. So posting articles of interest to your audience, and posting them regularly, not only makes your site more useful, it also helps in increasing your search result ranking. You get to increase exposure and audience responsiveness this way. You get [...]
