Archive for September, 2009
Online Advertising strategies during a recession
Many advertisers know that some types of online advertising fare better than others in a recession, mainly due to lower costs of media buy, better return on investment (ROI) and the ability to target customers.
Not all ‘types’ of online advertising do well in a recession, it takes a professional advertising team to know what [...]
Make Sales with an Online Marketing Campaign
Once you have decided to sell services or products on the internet, you first must create an attractive website. Once you have the site up and running there are a few things that you should do in order to make sales.
You might want to consider investing some of your marketing dollars on an SEM campaign [...]
Strategies for Online Lead Generation
In light of the tough economic times, several companies are scrambling for new online lead generation options. DIY and/or hiring a professional lead generation company are among these options.
Contrary to popular belief, search engines are not always the only one method for obtaining online leads. Many professional lead generation services now have strategies in place [...]
Online Marketing via Ezine Articles
One great online marketing strategy a business can do is write industry relevant articles for there business blog and to submit to eZine networks. It’s best to keep articles unique, so you don’t want to submit the same articles you write in your blog to the Ezine sites. The best strategy is to write 1 [...]
Advantages to Online and Email Surveys
Thanks to many web tools and skilled programmers, online surveys can be created much more effectively and with complex rules. There are many advantages to setting up online surveys for your products or services, some of them include:
1. Higher response rates when compared to direct mail surveys.
2. Statistics will be compiled in real-time and stored [...]
Using YouTube for Social Media Marketing (SMM)
Many SEO experts today have incorporated social media marketing methods, including video and podcasts. YouTube is one the many popular social media outlets that your business can use to broadcast your service or product.
In Recent News, YouTube now has the right to host short-form television and movie clips from Time-Warner. This new agreement covers Warner [...]
Digital Marketing Management Summit
Senior marketing executives, software and service vendors and members of the press will attend the eMetrics Marketing Optimization Summit to contribute and learn more about the latest industry trends and to address the most pressing issue of today: making the most of what you already have.
The summit will be held from October 19th through [...]
How the Yahoo/Microsoft Deal Effects Your Website
With all of the buzz around the web, you have probably heard about the Yahoo and Microsoft search engine deal. The partnership, an attempt to gain back a bigger portion of the search engine market from Google, will have a profound impact on the search engine landscape and your website will most certainly be affected [...]
How to Get Great Results with Google AdWords
One of the best ways to generate more website traffic is by using Google AdWords. Do keep in mind however, that you need to take an educated and targeted approach to using Google AdWords so you can avoid spending more money than is necessary to see results.
Most people who start using Google AdWords are [...]
