Archive for 2009
Getting To Know Google Spiders
Everyone wants their website to rank at the number one spot on Google. Anyone who tells you that they do not care about ranking high within the pages of Google is apparently very misinformed.
Software robots or bots are called spiders. These spiders build lists of words they find on websites. This is called crawling. [...]
Increase Your Christmas Sales with Seasonal SEO & Social Media Marketing
Since the online Christmas season is upon us, you want to get your website ranked high on popular search engines like Google, Yahoo and Bing. Maximum traffic gets generated through these search engines and by getting your site ranked high means that you will make many sales.
In order to generate traffic to your website [...]
A Look at SpyFu-An Intriguing Tool to Help You Compete Online
SpyFu was formerly known as GoogSpy is a very interesting tool that an mine data to help you compete online. Advertisers can use this tool to research keywords that their competitors might be using to help you build a competitive keyword list.
With SpyFu, you can enter a keyword or a domain into the search [...]
Yahoo’s $100 Million Makeover
Yahoo is launching a new campaign to help promote its brand and to drive more traffic to the site. The campaign includes a high tempo advertising campaign over the next 15 months where they are planning on spending around $100 million.
The enhancements include changing Yahoo’s home page to let people access their favorite sites [...]
Analyzing Keyword Insertion and Ad Performance
Keyword insertion is a very important aspect of PPC campaigns. Keyword insertion’s its ability to increase click through rates has been proven time and time again but not many advertising professionals know just how much it can affect conversion rates.
A test was done recently using a subset of ad groups selling comparable products. [...]
Page Speed May Affect Google Ranking in 2010
Throughout 2009, Google has been consistently mentioning speed in announcement after announcement and the company has talked about how important speed is on the web and how they want to do what they can to make the web a faster experience. In light of this, perhaps it is a time to consider how fast your [...]
Creating Calls to Action
Once you’ve set up your Pay Per Click (PPC) campaign keywords you’ll need to focus on the actual ad copy next. This is one of those most important aspects of PPC. Your goal is to have a good keyword relevant ad (for surfers to click on) that leads to a well crafted landing page with [...]
How to Link Build for Bing Rankings
It is easy for webmasters to get caught up in Google’s expectations when trying to market through search. It is a wise move considering that Google dominates the search world by a huge margin.
Still, there are many other great search engines being used by people and it is therefore wise to be sure your [...]
Marketing to Customers Successfully Online
While the internet may not be your sole means of online advertising, you will probably not want to neglect the importance of reaching your customers online. To that end, you will need to be prepared to do market research and find the right niche for your product or service.
Marketing to your customers successfully online involves [...]
Google’s Purchase of AdMob Solidifies It’s Future as Leader in Mobile Marketing
With Google’s AdMob purchase, it proves even further what many people already guessed for a while now-that mobile marketing will be dominated by the big players for some time into the near future.
Google had enhanced both its AdSense and AdWords programs, telling the world that it was serious about mobile marketing. The significance of [...]
