Archive for February, 2010
Google’s PPC Program
Google’s online advertising program is called Adwords. It allows you to create simple, effective ads and display them to people who are searching for information related to your products and services. This is made possible by means of keyword-based advertising.
Whenever someone searches on Google and enters a question like ‘good dog food’, Google gives them [...]
Improve your SEO
In order to get a higher page rank on the search engines, you have to use relevant keywords that represent what you are selling or promoting. If you’re submitting to directories, it is important to use the right keywords as well as the correct categories in order to get the best results for link back [...]
Compare CPC’s on different PPC Search Engines
While Google Adwords is the well known choice for Pay Per Click advertising (PPC). There are other search engines providing similar services. It would be very beneficial for anyone spending advertising dollars to do a little research on other PPC services.
There are too many to list here, but if you don’t know about these main [...]
Google Phases out Support for Internet Explorer 6
If you have a Google account you’ve probably received an email from Google talking about Microsoft Internet Explorer Version 6 (IE6).
Starting March 1, Google will no longer support IE6 on Google Docs and Google Sites services. IE users will have to upgrade to version 7 or better if they wish to use these services. [...]
Advertising & Marketing Design Trends for 2010
As the web grows each year we often see new design trends come and go and this year is no different. Whether you’re designing a website or an online advertisement it’s always a good idea to keep up-to-date with the new design trends.
This year we’re seeing a lot more sites with ‘magazine’ layouts, it’s becoming [...]
Measure Your Social Media Marketing Presence
There are some tools you can use that will help you measure your social media marketing or brand presence on the social media networks. We’ve listed four useful tools you can use below, each having there own unique reporting methods:
1. Tweetvolume is another comparison tool that allows you to compare the brand presence on Twitter. [...]
Understanding Some of Google’s Site Ranking Factors
There are several factors that Google takes into consideration when ranking pages. The age of the domain, it’s history, keywords used in the domain’s meta tags and body content, the location of the IP address, which data center the host server is in, how many sites link back to the domain, how many of the [...]
Google Makes Searching Personal
Contrary to what many believe, it is unlikely that a website’s SERPs will be influenced by Google’s more personalized search. For years, many webmasters and SEO professionals wondered about what levels of change there were in Google’s SERP. This has been a widely discussed topic in the search optimization world.
Today these same webmasters are [...]
