Archive for March, 2010
PPC campaigns can drive a whole lot of traffic to your site. The most successful businesses online today use PPC management companies to ensure that their products and services are seen by a great many online users.
PPC marketing is rather difficult to master as there is a lot to read about and learn. You must [...]
To stay competitive in today’s technology-drive global economy, businesses must invest in their online marketing efforts. There are many tools, methods and tips that can help these companies make the most of online marketing tools that will get them headed in the right direction.
Considering the fact that more and more people around the world [...]
There is a big demand these days for search engine optimization (SEO) consulting services. There are literally billions of websites in cyberspace, all competing for good placement in the search results pages of the major search engines.
As recently as March 2009, there were estimated to be over 109 million websites in operation, over 25 [...]
The key for small businesses to make money with PPC ads (Pay Per Click) is to find niche keywords. Create PPC ads that attract these niche keywords in order to get more clicks from a targeted surfer who is looking for what you offer. The more targeted the ads the more likely a targeted surfer [...]
In order to stay ahead of your competition, you need to have proven online marketing strategies that work. One way to improve sales and profits is through marketing sales leads. This is a widely used tactic these days in the high competitive world of marketing that is proven very effective. Many Universities, Corporate business and [...]
One of the best ways to catch the attention of new customers is the use of online banner ads. If you want to ensure that people will click on your banner, you should make it very eye pleasing and colorful that includes a short yet direct message.
You should place the banner ad somewhere on [...]
Some say that Google’s new PPC service is simply a version of re-marketing. In spite of what many think, Re-marketing is not a new concept when it comes to traditional marketing. Re-marketing is the process of stimulating demand for a product that had previously declined in sales.
Google’s new system notes which products the user [...]
Advertisers are betting that smartphone applications are the wave of the future and are therefore dedicating a good deal of their time on them. Google bought AdMob at the end of 2009 because it knew that its own network traffic reached a crossover point when smartphones traffic exploded. WiFi usage is driving more mobile application [...]
There are several ways to do better with Adwords but one of the most fun is ad testing. One of the biggest mistakes people make with Adwords is that they run just one ad per ad group. This is a missed chance and a sure-fire way to lose money as well as ROI by not [...]
The flexibility of Social Media Marketing makes it the perfect place to display the branded message.
Some of the top brands are using social media sites as part of an online marketing strategy. For example, the United Methodist Church’s main communication tools for news are now Facebook and Twitter. BestBuy is using Twitter to [...]