Archive for July, 2010
Ask any marketing person out there today and they will tell you that having a first page listing on Google or Yahoo is the ultimate goal of online marketing. Every business with an online presence vies for a page one listing because they know that their website traffic will increase and potentially, so will their [...]
A new report issued by the Direct Media Association says that more marketers are making use of digital media as a way to sell their services and products and as a way to build strong relationships with their customers.
The report states that social network sites are very commonly used today by digital marketers and [...]
Google’s Adwords and Adsense programs are two inexpensive ways for businesses to advertise their products and/or services to a targeted audience. As an advertiser, both Adwords and Adsense allow you to target your advertising based on the keywords you choose. You also can choose your own content for your ads if you wish.
Google Adwords [...]
In order for any brand to succeed, it is vital that effective advertising practices take place. Advertising not only tells people about a brand but it also promotes growth and innovation from the brand owner. Companies of all kinds and all sizes must advertise aggressively if they wish to succeed in the business world.
A new report tells us that email still comes out ahead of social networks when it comes to e-commerce marketing. The Econsultancy report says that over one third of consumers still do not use social network websites and that those who do become a fan or a friend of a company online are still in [...]
PPC management is an online advertising tool that is based on a pay as you go system. What this means is that with PPC, you may pay more unless you figure out how to target your audience better. So, you are basically paying for the number of visitors you receive which is determined by the [...]
Lead generation is very important and should be the main focus of every successful direct marketing campaign. The goal is to get people to become interested enough in your products or services that they will want to visit your site and make a purchase.
The first step to optimizing lead generation is to make sure [...]
The Google Webmaster Central Blog included a recent post that was quite interesting as it was about good ways to build quality links to your website. We all know that there are many ways to attract link to your site but not all techniques are good. For example, spamming links in comments on unrelated blogs [...]
Search marketing is a type of internet marketing (IM) strategy where you market your website by letting it appear in the search engine results pages (SERPS).
Search marketing ads can be posted on websites. These ads can be placed on these sites permanently or can be a part of a PPC ad campaign. The cost [...]
Many search engine optimization companies now provide PPC management services as a part of their service packages. The PPC side of the business model provides keyword research and selection, set-up of PPC campaigns and the development of creative ad text in ad groups as well as PPC bidding and creating of landing pages.
A good [...]