Archive for October, 2010

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PPC Marketing – How to Advertise on the Web

PPC marketing is the most popular way to advertise online. It is beneficial to both the advertiser and the consumer and it is by far the preferred advertising and promotion medium used by today’s marketing professionals.
Whenever a consumer searches for something online, the corresponding PPC ads display alongside the search results. This results in [...]

PPC, SEM, SEO
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Organic SEO – Tips for Better Page Rank

Businesses and individuals with websites should understand the value of organic SEO. The key to successful organic SEO is to design each page of your site to be both pleasing to your site visitors and friendly to the search spiders. There are many factors that go into organic search optimization so it behooves site owners [...]

PPC, SEM, SEO
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The Importance Deep Linking

It is very valuable to build links to deep pages on your website. Your site, as it grows, consists of more and more deep pages that you may not update frequently. The homepage is of course the most popular place for people to link to your site and it therefore holds a lot of weight [...]

PPC, SEM, SEO
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Top Places to try CPC Advertising

Many people falsely believe that CPC or cost per click advertising is only done through Google. However, there are many other websites and search engines that accept CPC advertising. Here are the top five CPC advertising methods:
Google Adwords. This is the one that really kickstarted of them all. It is the clear leader in [...]

PPC, SEM, SEO
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Improve your SERPs

SERP’s, or search engine result pages is actually a term that refers to the results of our online searches. It is how search engines like Yahoo, Google and Bing end up at the top of the list of the search results. The earlier a site starts to appear in a search list, the better the [...]

PPC, SEM, SEO
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Make Bing a Part of Your SEO Efforts

Search Engine Optimization or SEO, is very important to having a successful website. Regardless if your site is for business or personal use or both, SEO is an integral part of website promotion. Although Google has reigned supreme for years as the search engine of choice for internet users, you should also pay close attention [...]

SEO
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Making the Switch from Live Search to Bing

The Bing search engine was introduced to the world back in May, 2009. Online companies, advertisers and web developers have been making adjustments and exploring other options to help make sure the change in the search engine from Live Search to Bing benefits their website rankings?
Many surmise that the main goal of Microsoft [...]

PPC, SEM, SEO
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How to Choose a Web Promotion Company

Company owners today are spending a lot of money and time on web promotion. This is because business owners know how valuable it is to promote their websites. However, most company owners do not have the time to do their own promoting so they turn to professional web promoters to get the word out there [...]

PPC, SEM, SEO
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Becoming Successful with Online Marketing

The world of online advertising keeps growing and evolving and it’s important to remember to use a mutli-faceted marketing campaign. Businesses that are serious about capturing the attention of new and existing visitors and customers know that they have to be smart and focus on their niche.
Enlisting the services of a professional SEO marketing company [...]

PPC, SEM, SEO
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Image Search Optimization Tips

Now that Google has recently done a major overhaul of it’s popular Image Search, businesses and individuals should be sure that their websites are optimized so that they rank well in organic image searches.
This concept is not new but many individuals as well as industry professionals overlook this very important aspect of SEO strategies. [...]

SEO