Archive for November, 2010

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Putting a Value on Facebook Ads

Facebook advertising has taken the industry by storm as one of the best and quickest ways to promote your website directly to potential customers. However, like many new trends in the online marketing world, many marketing professionals are trying to figure out the value of those ads. It is in the best interest of business [...]

PPC, SEM, SEO
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About Google Local Search SEO

It is an absolute necessity that you have your business website properly optimized for the search engines. SEO allows the search engines to inform online consumers about your site. Having your site updated with proper SEO means that your site may be found by thousands of potential customers located around the world who are looking [...]

PPC, SEM, SEO
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How to Use Facebook to Improve Your Marketing

Facebook is now being routinely used for both social networking and business marketing purposes. Facebook advertisements are especially suitable for businesses with online ad budgets of less than $30,000. One would be safe to say that that would include most online marketers.
You can target your advertisements by age, gender, location and keywords on [...]

PPC, SEM, SEO
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Facebook’s 300 Billion US Display Ads Silence Doubts

Facebook’s share of US display ads has grown significantly in the third quarter, rising 9.2 percent which easily puts the social networking website in first place among online ad sellers. This should clearly put to rest those rumors that say Facebook cannot make a good amount of money from its platform.
There were nearly 300 [...]

PPC, SEM, SEO
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The Importance of Having a Site Map

If you have gone to all the trouble of putting a website on the net and are ready to make some serious money, you had better be sure that you have a site map. Your site map is used by the search engine spiders to crawl your site so that they can properly index it. [...]

PPC, SEM, SEO
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Get Better Search Engine Placement

Remember that there are most likely a lot of websites online that are selling similar products and services as you. One of the best ways to stay one step ahead of the competition is through better search engine placement. You need to appear above your competition in the search engine results pages because if you [...]

PPC, SEM, SEO
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Importance of Content to Targeted Marketing

Many businesses and individuals fail to realize that there’s more to having a great website than featuring amazing graphics and other bells and whistles. The bottom line is, if you do not have visitors you will get no where in your online marketing plans.
One of the best ways to get people to visit your [...]

PPC, SEM, SEO
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A Look at Pay Per Lead Programs

Lead generation is an effective form of online marketing. Buying leads for your marketing campaign is something you should consider in order to get ahead these days. There are many top rated lead marketing companies in operation today that will help you to drive consumers to your website. dBasemedia.com is well-versed in multiple aspects of [...]

PPC, SEM, SEO
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About Affiliate Marketing

If you had to describe affiliate marketing in two words, those words would be ‘indirect sales’. Affiliate marketing is when you advertise on behalf of a company and earn a commission when you send a consumer to the company website and they make a purchase.
It is important to use solid SEO work when promoting [...]

PPC, SEM, SEO
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Every Business Needs a Mobile Marketing Plan

Smartphones are changing the way people live their lives. If you are a business owner today, you should make sure your company website is friendly to today’s mobile devices. Implementing a mobile marketing strategy is a great idea so that you can earn money by having smartphone users find your website and make purchases from [...]

PPC, SEM, SEO