Archive for December, 2010

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Successful Landing Page Optimization

Improving website performance and popularity can be closer than you think if you have an experienced online marketing company perform landing page optimization for your site. In short, a landing page is the page where your website visitors. An effective landing page will serve a dual purpose for your business.
First, it will guide visitors [...]

PPC, SEM, SEO
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Don’t Forget Your Offline Advertising Efforts

While online advertising is the main focus in the marketing industry today, businesses should not forget to also continue using and updating their offline advertising campaigns. Word of mouth advertising and local advertising has been the mainstay of the marketing industry for ages, online advertising is relatively new in comparison.
The other benefit of offline advertising [...]

PPC, SEM, SEO
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Using Online Marketing to Leave the Competition Behind

While most of today’s businesses have a general understanding of how great of a marketing tool the internet can be, some still underestimate the true potential the web holds for increasing sales and profitability.
Some businesses still consider their company website to be nothing more than a glorified business card that lists their company name, [...]

PPC, SEM, SEO
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Effective Keyword and Keyphrase Placement

Keyword and keyphrase placement are integral to any online business marketing campaign. Your keywords and keyphrases should be relevant, informational and able to capture the attention of your website’s visitors.
The best way to make sure your keyword usage is doing the most for your business is to employ the services of a professional search engine [...]

PPC, SEM, SEO