Archive for January, 2011

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Popular Marketing Trends for 2011

Businesses will have many opportunities to expand into new directions during 2011 as the global economy continues to improve. Here are a few marketing trends that businesses should incorporate now to be in the right position for success in 2011:
Build reliable brand advocates. You no longer need scores of Twitter followers or thousands of [...]

PPC, SEM, SEO
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Online Ad Spending Continues to Increase

With the current economic state of most of the major global markets, the situation may be looking brighter for businesses and organizations that have begun to increase their online presence. Industry professionals recognize the continuing shift toward advertising on the world wide web by businesses of all sizes.
Emarketer says that there should be a 10½ [...]

PPC, SEM, SEO
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Bing Grabs 12% of US Search Market

There has been plenty of fluctuation in search engine market share lately which is interesting to most SEO professionals and their clients. However, the latest findings from ComScore on the search engine market share has reached the international news channels, making headlines on BBC news as Bing’s first year comes to an end.
No one [...]

PPC, SEM, SEO
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Improve Your Website

If you want to earn more money from your advertising efforts but you do not want to give untargeted ads to your users, Google’s AdSense fixes this by automatically delivering both text and image advertisements that are targeted to your website’s content. These ads are highly targeted which means that your site visitors will find [...]

SEO
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Google Udates Paid Search URLs and Negative Keyword Management

Google spoke out last week about some changes that it will be making which should have a positive impact on paid search campaigns. Google will be offering new negative keyword management options soon and it will change search ad display urls to lower-case letters.
Early in the week the search giant said that advertisers can [...]

PPC, SEM, SEO
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Opportunities Grow as Social Media Grows

If you were to use the search term ’social media’ right now in your favorite search engine, you would probably get dozens of help-wanted postings. This certainly would not have happened just two or three years ago, that is for certain.
Nowadays companies of all sorts and sizes are looking for ways to tap into [...]

PPC, SEM, SEO
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Getting Online Lead Generation Results

In order to be successful with online lead generation, you have to put up a wall that is just the right size to keep non-qualified leads out, yet big enough to let those people who are interested in. These tips should help you do better with your online lead generation results.
Hiring the services of [...]

PPC, SEM, SEO
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Mobile and SMS Marketing Guidelines

Mobile marketing offers tons of possibilities and great opportunities. Keep in mind that as with all positive business opportunities, there are risks involved. There are many regulatory agencies, rules, laws, and guidelines that must be adhered to when running a mobile marketing campaign which includes the FCC, FTC, the Telephone Consumer Protection Act and many [...]

PPC, SEM, SEO
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The Success of Online Video Advertising

It became very clear last year that online video sites found the perfect way to deliver content in a way that grabs and keeps the attention of the viewers. The latest figures reflect that US consumers spend a huge amount of time each year watching videos on sites such as YouTube, JustinTV and Ustream. The [...]

PPC, SEM, SEO
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Online Advertising Set to Reach $50 Billion

The online advertising market in the United States will reach a staggering $50 billion by the end of 2011 which will be double the levels seen just five years ago. Brands are increasing their online ad spending and publishers are improving ad targeting and yield management which all contribute to the growth.
The world wide [...]

PPC, SEM, SEO