Archive for March, 2011

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Google Analytics Upgraded

Last week the team from Google unveiled a new version of the company’s popular Analytics in California. The new version is not yet available to the general public although a few users were given access so that it could be tested.
Google has a signup page available to anyone who wishes to try the new [...]

PPC, SEM, SEO
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Brands are Growing

People in theater are familiar with the saying ‘A big part of acting is reacting’. This saying is also very true when we think about how many people, brands and companies engage on the internet today. We react to what is going on around us on the web, which may or may not be beneficial [...]

SEO
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How to Promote your Local Business for Free

Many local business owners struggle to come up with ways to promote themselves. The fact that many small businesses are working with limited funds can make promotion even more difficult. Here are a few ways you can promote your business on the web for free.
Create an account on Google Local. Enter the name of [...]

PPC, SEM, SEO
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Make a Facebook Page and Not a Profile for Your Company

Everyone knows by now that it is important to make use of social media. However, your company’s effectiveness on Facebook can be greatly hindered if the page is not set up correctly. Here are a few reasons why your company should be set up as a page and not as a standard profile.
Facebook’s rules [...]

PPC, SEM, SEO
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The Importance of Domain Names

Even though naming your website after your business name may seem like the obvious thing to do, many people fail to do so because they do not know that it is important that the two names match. This is considered internet marketing 101. While many businesses clamber to find abbreviations for their domain names in [...]

PPC, SEM, SEO
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Use a Free Browser Check Tool to Test Your Site

Once you have a website constructed it is important that you test your site in the top browsers which are Mozilla Firefox, Google Chrome, Microsoft Internet Explorer, Opera and Apple Safari. If your site is viewable in all five browsers you will get the maximum out of your marketing efforts. As people will be able [...]

PPC, SEM, SEO
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Intelsat S.A. Selects dBase Media to Handle Social Media Marketing Services

McLean, VA (March, 10, 2011) – dBase Media, LLC, a full-service digital marketing firm headquartered in McLean, VA, has renewed its social media marketing services contract with Intelsat S.A., the leading provider of fixed satellite services worldwide. In preparation for their New Dawn satellite launch, dBase Media is providing Intelsat with social media strategy, [...]

SEO
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Should Your Business be Web Compliant?

Web standards are in place so that the right web coding standards are used. These standards are laid out by the World Wide Web Consortium and apply to XHTML and CSS coding practices.
To answer the question as to whether or not your business should be web compliant, the answer is ‘yes’. You may find [...]

PPC, SEM, SEO
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How to Promote Your Website

This article is designed to introduce you to website promotion. Read on to find out how to get more visitors to your site.
You should make your page title keyword-rich in five to eight words. Remover filler words such as ‘the’ and ‘and’ when possible while making the title readable. You should also use descriptive [...]

PPC, SEM, SEO
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Behold the Power of the Mighty Tweet

According to the latest statistics, social media network giant Twitter is receiving 460,000 new account sign-ups every day. This number is staggering and clearly demonstrates the power and influence of the internet as a part of our global culture. After only 5 years in service, Twitter is ranked among the top 3 social networking [...]

PPC, SEM, SEO