Archive for March 3rd, 2011
As more and more companies and organizations begin to recognize the value and usefulness mobile marketing, more are earmarking funds to for their online adverting campaigns. While a recent study has shown that 60% of marketing departments with campaigns in the works are planning on drawing their mobile budgets from their current web marketing [...]
In spite of public concerns about privacy and possible government regulations, investors are pouring cash into companies that help target online advertising. Revenue generated for businesses from online advertising is in the billions and spans across virtually every industry.
Investors realize this is a golden opportunity. During the last three months, online tracking companies Lotame Solutions, [...]