Archive for March, 2011

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Foursquare Appeals to Retailers

Foursquare, a popular location-based network, provides online retailers with a great resource for promoting and selling their products and services. Consumers are encouraged to join the network and share their experiences and discoveries in their local area. This, of course, makes the perfect opportunity for retailers to highlight their goods and receive real customer feedback [...]

PPC, SEM, SEO
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SEO Rules to Remember

Search Engine Optimization (SEO) can be a very complex undertaking even for the most experienced and web-savvy online marketing professionals. Part of the reason for this is that fact that search engine marketing is a constantly evolving science that changes as new trends and techniques come into being. Search engine algorithms also change regularly so [...]

PPC, SEM, SEO
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Get Online or Get Left Behind

The best way to promote your business, organization or cause is unquestionably through online advertising. Online sales have steadily increased over the years in virtually every industry sector. The growth of online marketing has easily exceeded predictions. The number of companies that have either recently begun advertising online or have decided to start taking it [...]

PPC, SEM, SEO
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Keeping Up with Online Advertising in 2011

2011 is already heating up in the online advertising world as investment and sales are projected to exceed 2010 numbers. Businesses are contracting the services of professional online marketing firms like dBaseMedia.com to boost their online advertising campaigns and are actively setting aside more funding for their respective overall marketing budgets.
Some of the growing trends [...]

PPC, SEM, SEO
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Connecting With Consumers Through SMM

Between Charlie Sheen’s record-breaking number of Twitter followers and Mark Zuckerberg’s dog’s Facebook page, there is a tremendous amount of

PPC, SEM, SEO
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Appealing to Tablet and Smartphones Users

More and more businesses are using mobile marketing to connect with customers but the latest studies are showing that they might want to change gears a bit to include the rapidly emerging tablet market as well.
Frost and Sullivan have found that internet tablets are a threat to smartphones and netbooks. The study revealed that the [...]

PPC, SEM, SEO
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Online Retailers and Service Providers Cash-In

Online retailers and service providers are really seeing positive results from their online advertising efforts. For online retailers, the internet has really leveled the playing field for small businesses competing with big brand stores. Now small retailers compete side-by-side with national chains, often with the same product offerings. This is great for consumers since it [...]

PPC, SEM, SEO
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More Marketers Set Separate Mobile Budget

As more and more companies and organizations begin to recognize the value and usefulness mobile marketing, more are earmarking funds to for their online adverting campaigns. While a recent study has shown that 60% of marketing departments with campaigns in the works are planning on drawing their mobile budgets from their current web marketing [...]

PPC, SEM, SEO
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Tracking Generating Lots of Interest and Money

In spite of public concerns about privacy and possible government regulations, investors are pouring cash into companies that help target online advertising. Revenue generated for businesses from online advertising is in the billions and spans across virtually every industry.
Investors realize this is a golden opportunity. During the last three months, online tracking companies Lotame Solutions, [...]

PPC, SEM, SEO
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More About Twitter’s Promoted Accounts

Twitter is a very popular social networking website where people send out short messages or ‘tweets’ to be read, explored, researched and commented on by others. Users can include links, photos, videos and all types of information when tweeting on Twitter. In October of 2010, Twitter launched what is called Promoted Accounts.
When an account [...]

PPC, SEM, SEO