Archive for July, 2011
When it comes to online advertising there are still many businesses that either don’t believe in it, don;t trust it or don’t have a clue how badly they’re diminishing their business. The days of doubting the effectiveness of online advertising are definitely gone.
These days, to stay competitive with your competitors and stay appealing to [...]
According to the latest industry buzz, Google is working on a new technology called Dynamic Document Packages (DDP) to create a market for data designed to help target display ads more effectively. DDP is essentially a data exchange service intended to allow advertisers to sell to a more niche audience.
DDP will allow people to [...]
Bill Goss, CEO of Technology incubator Idealab shocked the tech community and social networking fans recently by saying that Google will go from zero to one hundred million users quicker than any other service in history. This statement certainly did raise more than a few pair of eyebrows.
Google+, according to Goss, says that the [...]
Online advertisers often focus exclusively on marketing to local and domestic consumers and businesses. In many cases, especially for businesses that provide services, this narrow focus is appropriate. For some other businesses, particularly online retailers, it can be quite lucrative to market outside the borders of the United States. There are literally hundreds of millions [...]
Google Adwords users have a new tool at their disposal, the ability to target tablets. Google recently announced that it would be offering targeting options for account holders to use to specifically target tablet computers. Now the options are available to all AdWord users so that your ads will be seen correctly on tablets of [...]
Google’s +1 buttons have only been around for a few short weeks but according to recent studies, they are already more used than tweet buttons on major websites. The 10,000 largest websites on the internet were recently analyzed by BrightEdge and it was discovered that there was more than a 30% rise in the placement [...]
If you read the news online and are interested in new products coming out of Google, you have undoubtedly heard about Google+. Most techies and online socialites have been dying to get an invitation to Google+. The demand is so high that people are even auctioning off invites on eBay.
Google developed Google+ to be able [...]
As online advertisers battle to keep their websites ranked as high as possible, more and more are making sure that they are also using Bing advertising tools as well as Google Adwords. Some are going so far as switching over the Bing exclusively due to the sometimes high cost of Google Adwords. Here are a [...]
Recent research has shown that most people ask friends and family for advice when shopping or making travel decisions. This so-called ‘friend effect’ most often outweighs other factors because people value their friend’s opinions. Over 80% of people will not make a decision until they get the approval from a friend (or friends) and it [...]
Online marketers are continuing to play with the latest advancements in ad targeting to help them reach their targeted audiences. It is essential that marketers know what techniques work and which do not in the ever-changing online marketing world.
Yahoo recently partnered with Innerscope Research to look into the emotional and cognitive responses of a [...]