Archive for August, 2011

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Online Advertising: Google Plus vs Facebook

When comparing online advertising between fledgling Google+ and social networking giant Facebook, there are several factors to take into consideration. For starters, Google+ is really only ‘new’ in its current form. Google has made several forays into the social media jungle with previous projects but they simply didn’t attract enough users to make it worthwhile [...]

PPC, SEM, SEO
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Getting Started with Internet Marketing

Whether you own or represent an older established company or a startup business you can greatly benefit from using internet marketing to promote your business. Many businesses are falling into oblivion when it comes to keeping current and competitive with their marketing campaigns when compared to their direct competitors.
The primary reason for this disparity is [...]

PPC, SEM, SEO
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Marketing to Mobile Devices

With all of the anticipated marketing opportunities promised by the rapidly increasing mobile device market, many business owners are contending with the decision of whether or not to make their company website more friendly to the smaller mobile browsers. Their options were once limited to either creating and managing a separate .mobi website or simply [...]

PPC, SEM, SEO
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Good Old Fashioned Word of Mouth Advertising

The increased usage of the internet, with an estimated new users logging on for the first time each day, is a clear indicator that online marketing will continue to grow and be a vital part of every business and organization’s advertising efforts.
One of the most interesting and pervasive aspects of online marketing has [...]

PPC, SEM, SEO
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Being Invisible is Not Good! SEO Tips for Bing

If you are on the fence about whether or not to use Bing as a part of your online marketing efforts, you need to remember that not everyone is Google-dependent. It just occurred to me that an unintended phrase that is both applicable and marketable to Bing advertising if it were an acronym is Being [...]

PPC, SEM, SEO
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New Google Chrome Browser Keeps SEO in Mind

SEO professionals will be pleased to know that the latest vesion of Google Chrome is very SEO-friendly. You should take the newest iteration because it is capable of generating organic search results much quicker than earlier versions. Google Chrome’s new Instant Pages feature is being welcomed by content management specialists because it works well with [...]

PPC, SEM, SEO
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Search Engine Marketing (SEM) is Constantly Changing

Like most things that are technology-driven, search engine marketing has grown and changed incredibly during the last ten years. In the early days, there were not many competitors out there and the entire marketing process online was very simplistic in nature.
Fast forward to today and you will find that SEM has evolved so much [...]

PPC, SEM, SEO
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Upload Photos Directly to Twitter

Twitter is making changes to make sure it stays standing tall in the battle of social media giants. While the changes were probably already in the works, with all of the buzz about Google+ and Facebook, Twitter is expected to raise the bar. Twitter users will soon be able to upload photos directly to their [...]

PPC, SEM, SEO
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Different Types of Mobile Marketing

There are now nearly 3 billion smartphones in use around the world today, which makes mobile marketing a very viable way to reach a potentially unlimited number of consumers. There are many different types of mobile marketing techniques you can use but text or SMS marketing – is the most common type used.
With SMS marketing, [...]

PPC, SEM, SEO
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Why You Need Online Marketing

Market research and extensive studies have proven time and time again that online marketing can greatly increase your business revenues in virtually every niche of every industry. Without a doubt, the effectiveness of a sound online marketing campaign is a must-have when it comes to advertising your business. You have the ability to reach a [...]

PPC, SEM, SEO